Bright lights, big city. Director Glen Luchford perfectly captures the wild spirit and energy of youth in the campaign film for Alessandro Michele’s Gucci AW 16 collection.
Worlds collide. Creative director Alessandro Michele and photographer Glen Luchford reunite for Gucci’s Autumn Winter 16 campaign, shot on the streets of Tokyo. Starring a collection of Michele’s muses – Petra Collins, Polina Oganicheva and Lia Pavlova – moving languidly between teahouses and pachinko parlours in Gucci’s electric AW 16 designs, the images capture the beautiful chaos of the city. Cherry blossom girls.