Fashion / Style

Don’t miss the boat

Before the flood. Gucci's Cruise 19 film campaign, Gucci Gothic, serves as a visual retelling of the biblical story of Noah and the Ark. Animals, big and small, walk alongside their human counterparts, bracing the wind and embarking upon the wooden ark before the heavy rains fall. Long-time Gucci collaborator Glen Luchford’s artistic direction, combined with an emotionally-charged soundtrack by Sonic Boom, makes for an evocative campaign - rich in nostalgia and visually arresting, each character resplendent in Alessandro Michele's resort collection, heads to the sky as they brave the storm ahead.