When Alessandro Michele launched Gucci Places way back in 2017, he did so out of the desire to encourage people to explore the places that have been influential to the Gucci DNA. Beginning with Chatswood House in Derbyshire England, the Gucci Places portfolio has since expanded to include ten more locations across Italy, the US and Asia. Now, in its' centenary year, the luxury fashion House has announced two more destinations to its' Gucci Places program. Where are they? Find out, below.
As the House reflects on a hundred years of history, it seems like a natural decision to include The Savoy Hotel in London in Gucci Places. Why? Well, at the beginning of the 20th century, The Savoy was where Gucci founder, Guccio Gucci toiled as a lift boy. During this period Guccio fell in love with luggage and leather goods - a passion that became the catalyst for opening his own business in Florence in 1921.
Now, as the spiritual home away from home for the House, Gucci has given the hotel's Royal Suite a makeover with furniture, furnishings and tchotchkes from the Gucci Décor collection. And never one to do anything partway, artworks have been carefully selected from Christie's auction house to complement Michele's vision and harmonise with the design and heritage of The Savoy.
As for the second location, it's none other than the Khudozhestvenn in Moscow. At first, this may seem like an arbitrary choice, but upon closer inspection the inclusion is a nod to Gucci's love for cinema. Considering that the Khudozhestvenn is one of the worlds oldest cinemas still in operation, the choice marries Gucci's love of the arts, history and making a statement. As per The Savoy, the partnership between the Khudozhestvenn will continue as the House celebrates one hundred years with a series of events and initiatives.
For those who wish to further plunge into the history of each place, all you need do is download the Gucci App. It offers an immersive experience of each location - particularly useful in a time when international travel is off the cards. The app is designed so that if a user passes by a location, they will receive a push notification inviting them to visit, along with the information of each place, including email, phone number and website.