The Saint Laurent Rive Droite project. Creative Director Anthony Vaccarello has decided to give his creations to legendary designer turned artist Helmut Lang to exert as raw materials for a set of unique sculptures.
Saint Laurent Rive Droite is a creative and cultural destination curated and conceptualised by Vaccarello himself. A retail destination for expression, exchange and lifestyle, showcasing exclusive limited-edition pieces, library, vintage, music, photography combined with art, performances, exhibitions, events and cultural exchanges.
In a quest for new partnerships and ideas to expand the identity of Saint Laurent, Anthony Vaccarello handpicked Helmut Lang, a creative talent who he’s always admired and respected.
“I’ve been fascinated by Helmut for years.”
Talking to Business of Fashion, Vaccarello stated, “For my generation, he is the ultimate designer of the ’90s. I consider him at the same level as someone like Coco Chanel for the way he brought realness into fashion, something that everyone is still copying. Helmut was the first to stand up against artificial promotional messages, his vision and art direction brought everyone back to the real and meaningful essence of fashion.”
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Helmut Lang was a designer to question the very definition of luxury and the meaning of clothing’s function. Collaborating with close artists such as Louise Bourgeois and Jenny Holzer, it was a natural transition for Lang to turn to art full-time in 2005.
Helmut Lang’s unique ability to turn raw or discarded items into pieces of art made him the perfect partner for this project with Vaccarello, inviting Lang to work with past collections he made for Saint Laurent.
From unfinished clothing and accessory prototypes, garments and jewels, each is shredded and mixed with a pigmented resin, then moulded in aluminium - forming distinctive primal totems with unique textures reminiscent of a precious past and a promising future.
The sculptures will be displayed at Rive Droite in Paris and Los Angeles and will be available for sale.