Last week, Netflix introduced a new concept, Netflix.shop, an e-commerce platform that champions merch from some of its most popular on-screen hits to date. There will be caps, necklaces, charms and hoodies themed around your favourite shows and Netflix originals, all of it for sale at Netflix.shop.
The venture into e-commerce comes as a move to bring in more revenue to the streaming site, which, although boasting a collective subscription rate of over 200 million subscribers worldwide, in response to the prediction that its viral growth might start slowing with the introduction of new competitors, like Disney+, Hulu and HBO Max.
Netflix.shop will feature a range of limited edition merchandise such as clothing and homewares, themed around Netflix's many shows. This month’s offerings include T-shirts, hoodies, necklaces and even a Kendama toy inspired by two of Netflix’s popular anime series, Yasuke and Eden. Available later this month, will be products related to the French drama Lupin (a must see), which have been created in collaboration with the Louvre. Alongside the clothing offering, the Lupin editions will include throw pillows and a side table.
Alongside these shows, we can expect to see offerings from The Witcher and Stranger Things, as the store progresses.
“We love it when great stories transcend screens and become part of people’s lives,” Josh Simon, Netflix’s vice president of consumer products said in the press release. “We’re thrilled to give fans a new way to connect with their favourite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.”
According to the New York Times, Simon has said that the money generated by the shopping site is not expected to match the amount Netflix makes through its deals with store chains and fashion brands. “Practically speaking, the revenue will come more from those partners around the world in terms of sheer footprint and number of locations and magnitude,” he said, referring to the multiple deals the streaming service has with retail giants like Walmart, Sephora, Amazon and Target to sell clothes, toys, beauty kits and housewares and more, based on its original series and films.
Check out the Netflix.shop and its current offering, via the website.