Destination / In Residence

Transport yourself to interior idyll with images of Jacquemus’ HQ

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Personally, not unlike the rest of the world right now, I often find myself daydreaming of either interiors or a European holiday to pass the time, and who better to encapsulate ideas combined than Jacquemus? The eye of Simon Porte Jacquemus - Creative Director of his eponymous brand - seldom fails to hit the mark, and the newly released imagery of the brands HQ solidifies the sentiment. Situated in Paris, the HQ appears to take up an entire building, and binds modern lines and mid-century furnishings with the bones of the original building, creating the kind of interior dreamscape apt with the Jacquemus brand - classic silhouettes elevated for the modern woman.

For those of us who are entering the new year shackled to our lounge rooms in lockdown or actually - for anyone who doesn't have the luxury of walking into a faultlessly designed office utopia each morning, brace yourself for the below images. The designer has offered a look inside the haven where each new Chiquito bag is born via his Instagram account. I'm off to buy new chairs.

 

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In the world of Jacquemus, it seems everything is nostalgic and idyllic. Nostalgia takes different forms throughout the designers creative expression, like his last campaign, which was rife with 90s references - disc mans, vending machines, and Barbie cars - or his Images books, a compilation of the designers favourite images from his most precious memories. His infamous runway shows are another example, which take place in the south of France - the birthplace of the designer - and reference the simple pleasures Jacquemus was raised with, a direct influence in his clothing.

As we witness his eye span across ready-to-wear, accessories, books, ceramics, and now interiors, it begs the question, what's next for the increasingly iconic Maison? We look forward to finding out.

Images: @jacquemus, @jacquemus, @jacquemus.

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