In lieu of Glastonbury, Stella McCartney has announced a digital music festival with a mission beyond music. StellaFest is bringing together artists like Kelis, Brian Wilson, Soko and more, and raising funds to end violence against women.
"Artists from our community have come together to create a festival that is truly global," McCartney said in a statement.
"Using technology and social media to bring the mosh pit onto your mobile. While I was sad not to see Dad [Paul McCartney, of course] and all the other great performers at Glastonbury this year, we have put together an incredible line up and are raising our voices to end violence against women, a cause more urgent now than ever."
The StellaFest lineup includes performances from the Beach Boys' Brian Wilson, Kelis, Chloe x Halle, Soko, Zuri Marley, Mademoiselle Yulia and Tkay Maidza. And the promise of more artists to be announced on the daily.
In addition to the music, artists will be offering exclusive experiences in a charity auction. Think a virtual studio visit with Stella McCartney and a signed one-off garment, and a cooking class with Kelis. Plus a 10-minute discussion with Alicia Keys - along with a signed copy of her book, More Myself.
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Proceeds will go to The National Network to End Domestic Violence (NNEDV) in the USA. Ending violence against women is a pillar of Stella McCartney’s values-led mission - and with distressing reports of increased domestic violence across the world in conjunction with Coronavirus lockdowns, the timing couldn't be more pertinent.
To show your support, head over to Stella McCartney's Instagram. Or bid on the auctions at Priceless.com. (At time of writing, the bid for a virtual studio visit with McCartney herself was at $302 AUD. We say take your chance.)
For more festivals supporting arts industries and providing digital connection, check out Isol-Aid. And, of course, RUSSH Weekend - our digital festival for creative minds running next weekend from July 18-19.
Image: Kaia Gerber and Rebecca Longendyke for Stella McCartney SS 20 via Instagram @stellamccartney.