Fashion / Fashion News

Proving there’s nothing she can’t do, fashion icon Rosé is the new global ambassador Tiffany & Co.

BLACKPINK's beloved Rosé (among all members) has been celebrated in the fashion community for some time now, and yesterday her presence in the industry grew even larger with the announcement of her global ambassadorship for Tiffany & Co.

Fronting the new 2021 Tiffany HardWear campaign to celebrate the announcement, Tiffany HardWear takes inspiration from the edge and energy that is so fondly synonymous with New York City. The campaign champions Rosé alongside the collection’s gauge links and industrial shapes— bold designs that play with tension, proportion and balance, brought to life by Rosé's embodiment of the collection’s graphic 18k yellow and rose gold links, which have been accented with pavé diamonds.

“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” said Rosé in a press release. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”


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The K-pop star has had an undeniable year of success. From working with luxury brands like Saint Laurent and securing a YSL Beauty ambassadorship to debuting her first-ever solo track, On The Ground, which broke the long-standing record for most YouTube views in 24 hours by a K-Pop star; for her film clip. Currently totalling 151 million views, On The Ground beat PSY's 2012 record of 36 million by earning 41.6 million in the first 24 hours.

She has also recently launched a YouTube channel to give K-pop fans further insight into her whirlwind life. The New Zealand born, Australian-raised star joined BLACKPINK members Lisa and Jennie on the video platform; marking the third BLACKPINK artist to begin their own solo channel. The first video Rosé released, was an interview-style clip that gives fans insight into her childhood with sweet archival footage from the musician's upbringing.

You can shop the Tiffany HardWear collection via the Tiffany & Co. website.

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