This just in. CHANEL has confirmed Riley Keough as its newest House Ambassador. The appointment comes days after Virginie Viard presented her Spring Summer 2024 collection for CHANEL during Paris Fashion Week, at which Keough attended.
It's evident that the pairing has been brewing on the periphery for some time now; Keough was seen at the most recent runway presentations for the French luxury House, including its Resort 2024 show in Los Angeles and Fall 2023 Haute Couture runway on the banks of the Seine.
The actor is perhaps best known for her roles in Daisy Jones & The Six, Zola and American Honey, along with her Caméra d'Or-winning directorial debut, War Pony. She joins a like-minded stable of multi-hyphenate CHANEL House Ambassadors which includes peers like Sofia Coppola, who's forthcoming project Priscilla charts the early life of Keough's grandmother, Priscilla Presley, as well as Tilda Swinton, Kristen Stewart, Margot Robbie, Margaret Qualley, Lily-Rose Depp, Amandla Stenberg, Phoebe Tonkin, Jennie of BLACKPINK, and more.
So far, Keough's first duty for the house is to appear in its upcoming ready-to-wear campaign highlight the Spring Summer 2024 collection, designed by Virginie Viard. Keep your eyes peeled for that. With awards season around the corner and the 2024 Met Gala in the near-distant future, we look forward to witnessing Riley Keough embrace CHANEL designs on the red carpet and beyond.
Speaking to its ties to Keough, who is considered Hollywood royalty at this point, CHANEL said, "Loyal to CHANEL for the last ten years, Riley Keough has worn designs by the House at numerous prestigious events, including the Golden Globes ceremony in 2017".
CHANEL then continued to extoll Keough's creative work. "Keough is a co-founder of production company Felix Culpa, which is dedicated to telling bold, boundary-pushing, and emotionally rich stories that challenge audiences to see the world differently while giving a voice to talent and stories that need to be heard."