Director John Waters, aka the Pope of Trash, is the new face of Saint Laurent. And, to us at least, it makes perfect sense.
It's similar to the feeling we had when Joan Didion became a face of Céline back in 2015 (yes).
The new Saint Laurent campaign, conceived by creative director Anthony Vaccarello and lensed by David Sims, sees Waters follow in the footsteps of the similarly culture-defining Keanu Reeves, Courtney Love and Marilyn Manson - as a Saint Laurent muse.
He pairs his signature pencil thin moustache back with Saint Laurent shades, a double breasted dinner jacket and polka dot shirt. (Just the right amount of quirk). And tells the camera, "transgression is when you break the rules and you make people laugh."
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His Saint Laurent outing for Fall Winter 2020 may serve as a reminder. But the filmmaker, author and showman has been a style icon since way back.
"I think it’s important to have a look, because that makes people understand you and accept you if you have a look that maybe they don’t have the nerve to wear," he told us in an interview last year.
And that look is very much a part of his 'professional' persona. "I never understand in America, when you do your taxes you cannot deduct clothes. [I understand] if you can wear it on the real street, if you can wear it in real life, you can’t deduct it. But what I wear on stage is very specific. I’d like to see a taxman wear one of my jackets on the street … and then tell me I can’t deduct it."
And, if you haven't already, read our complete interview with Waters here.