Fashion / Fashion News

Hunter Schafer is in the mood for Prada in its SS22 campaign

Prada Spring Summer 22

Big week for Hunter Schafer, coolest girl in the entire world. Yesterday, January 10, Euphoria's season two premiere was finally released, today, the actress and model stars in Prada's Spring Summer 22 campaign after wearing a custom Prada dress to Euphoria's premiere last week.

Titled In The Mood For Prada, the campaign takes inspiration from the clean and refreshing simplicity that is Miuccia Prada and Raf Simons new direction, and stars Schafer, Julia Nobis, Selena Forrest, and Lina Zhang. Lensed by David Sims, Schafer is captured clad a number of looks from Prada’s Spring 2022 collection, which first appeared on the SS22 runway in a duel show in Milan and Shanghai.

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The collection saw satin mini skirts paired with distressed biker jackets and knitted pullovers with in-built bras sent down the runway, mini shift dresses with simple trains and open v-backs, and lace-up shirts and jackets with corsetry boning to evoke the feeling of underwear as outerwear.



"The campaign for the Spring Summer 2022 Prada womenswear collection by Miuccia Prada and Raf Simons collides actuality and fantasy, the physical and the cerebral." Notes Prada. "A feeling of Prada evolves to the mood of Prada, reflecting the emotional resonance felt between a woman and her clothes."



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Alongside the imagery, Prada released an official campaign video directed by Ferdinando Verderi. Schafer features, and throughout the video, muses upon the feelings her black dress with a train evokes. The model and actress is the Italian House's brand ambassador, appearing in a past campaigns for the luxury brand's Galleria handbag, and joining Prada and Simons at the Fall 2021 show in Milan last year.

Watch the clip below, and discover more of the collection from the Prada SS22 runway show, here.


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