Celebrating community, creativity and the voices of the future. Burberry unveils its latest campaign bringing together differing creative spheres from fashion, dance and sport - unveiling a dynamic, diverse and free Burberry universe. New fantasy.
The campaign film was created in collaboration with Megaforce, transporting the viewer from the everyday, to the extraordinary. Directed by Katelin Arizmendi and choreographed by (LA)HORDE, a troupe of four young dancers (Kevin Bago, Robinson Cassarino, Chantel Foo and Zhané Samuels) explore a modern British landscape, journeying from city to sea.
The campaign shoot was lensed by photographer Rafael Pavarotti and styled by incredible talent Ibrahim Kamara, the stills reflect the film’s fusion of differing worlds. Combining the creative realms of sport, high fashion and dance, it features a dynamic frieze of models and dancers, alongside English footballer Marcus Rashford MBE (his debut in a fashion campaign). The imagery celebrates the community around Burberry by bringing people together.
‘This campaign is about looking forwards, looking to the future - inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond. I’m honoured that Burberry can partner with Marcus Rashford and amazing organisations around the world to give back to the next generation, allowing them to explore their dreams. And I wanted to take that concept - of exploring beyond - to express a real sense of freedom in the campaign. It’s all about that fearless spirit and imagination when pushing boundaries, something that we hold so close to our hearts at Burberry.’ - Riccardo Tisci, Chief Creative Officer.
Burberry signature codes feature throughout the campaign, including iconic outerwear, trench coats, quilted jackets and puffer jackets made from recycled nylon, with accessories taking form in the Pocket Bag, an archive inspired tote.
The multifaceted campaign represents Burberry’s longstanding importance of supporting communities. As such, such Burberry has joined forces with charities supporting young people across the world, providing protection, encouragement and empowerment.
Fostering community and supporting the voices of tomorrow to build a better future. Watch the campaign film below.
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You can shop the new collection via Burberry.com.