Fashion / Feature

Burberry joins the sustainable fashion gang

A win for mother earth. Burberry has announced plans to ban the use of all unnecessary plastic packaging by 2025. An ambitious but important goal, the luxury brand will be switching to reusable, recyclable and compostable packaging of its garments, with environmentally-friendly hangers, shrouds and poly bags being their first port of call. They will be looking to bio-plastics and natural alternatives to the hard plastics have all come to know.

The brand had already denounced its use of real fur and controversial tactics for removing second-rate goods in 2018, and it appears as though they are taking this green focus well into the future, with the assistance of the Ellen MacArthur foundation. Motivating these bold steps is the advent of a carbon-neutral company, striving for the use of sustainable new materials and ensuring that the environment is their main concern when it comes to their manufacturing supply chain.

This move by the luxury fashion house is not the first of its kind – rather, Burberry are joining the ever-growing list of brands making pledges to do their bit for our earth. In 2018, Chanel decided to ban the use of fur in all of its products, joining brands such as Michael Kors, Versace, Gucci, Furla, Coach, Calvin Klein and Diane von Furstenberg in the crusade for cruelty free fashion. Chanel were the also the first luxury brand to ban the use of exotic skins such as snake, crocodile and lizard, with only smaller brands such as H&M, ASOS and Puma doing so first.

Sustainable fashion is something that many of our favourite brands have been working towards for years. Vivienne Westwood and Stella McCartney are core members of the State of Fashion exhibition, a Dutch initiative that highlights the most innovative brands and their sustainable endeavours. Closer to home, labels such as Ginger & Smart, Nimble Activewear, Camp Cove Swim and KitX are all eco-friendly and on a mission to ensure that good fashion doesn’t have to cost the earth.