What is beautyscaping? Your guide to the trend and how to do it

What's the point of having beautifully packaged skincare without having it on show? Gone are the days of banishing your moisturisers to the bathroom, we're now living in the era of beautyscaping and you're encouraged to have your favourites on display peppered amongst your books, candles and household décor. If you're sat there wondering 'what is beautyscaping?' we're here to simplify the beauty and interiors trend and how you can implement it in your own home.

What is beautyscaping?

Beautyscaping is the melding of two of the RUSSH team’s favourite things: beauty products and interior design. It is the act of using your beauty products as décor, alongside their practical purpose, throughout your home across tables and amongst other trinkets. Taking its name from tablescaping, it is the curated, considerately placed arrangement of products to look pretty through your abode. With skincare often coming in at a reasonably large price (the beauty hauls will be the death of us) and wrapped in darling packaging, we’ll take any excuse to put them on display.

How can I beautyscape?

As someone with a penchant for beauty, interior design and a sprinkling of organised chaos, you likely already (unintentionally) beautyscape from time to time. Think back to the days of the #shelfie – a curated image of an assortment of beauty products in your bathroom cabinet – and you already have an understanding of the guiding premise. Beautyscaping is an extension of this, yet your products are set free from the confines of a cabinet.

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An artfully placed hand or foot cream, a smattering of stylistically-arranged lip balms or a made-to-look-effortlessly-left-there-on-purpose face cream are some of the now commonly beautyscaped products found on coffee tables, bedside tables, the humble dresser or near the kitchen sink for post-dishwashing hydration.

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Pairing your products with a book, a lamp, an assortment of candles or a considered trinket tray are all commonly beautyscaped scenes. If you consider beautyscaping as the intersection of beauty and interior design, following your natural tastes and instincts ensures the process is a seamless one tying into your homemaking abilities.

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For cult-favourite beautyscaping brands, there are a few already coveted by the seasoned scaper. These include Aesop, Chanel, La Mer, Augustinus Bader and Mecca Cosmetica. To get you started on your beautyscaping journey, we’ve rounded up five key beauty pieces to shop alongside five interior design items to add to cart.