Book Club / Culture

Virgil Abloh shares his secrets to Nike success in new book, ‘ICONS’

Virgil Abloh ICONS

Synonymous with the world's most covetable streetwear designs, Virgil Abloh has changed the fashion landscape over the last decade – redefining the relationship between the street and the runway. Through his, and the efforts of other likeminded designers, (think, Kim Jones), the Off-White and Louis Vuitton designer paved the way for a new understanding of luxury. While he has collaborated with many designers and brands over the years, Abloh's most renowned partnership is with sportswear giant, Nike. Now, Virgil Abloh is celebrating the success of the project with a new book, ICONS.

Published by TASCHEN, ICONS offers a rare glimpse into the creative process of recreating one of Nike's most recognisable footwear silhouettes, "The Ten." When the duo first collaborated in 2017, Abloh took on the task – reworking Air Jordans, VaporMaxes, and Blazers to create what is now one of the biggest sneaker collaborations in history.

Documenting an impressive 352 pages of high fashion and art, Virgil Abloh's ICONS charts the creative history of the designer's Nike creations, including the 'concept to prototype' process for each design. The latest edition to our selection of dream coffee table books also shares original text messages between Abloh and Nike designers as well as raw material from the Nike archives, as well as broader discussion around the influence of sneaker culture.

“Books, like sneakers, are meticulously crafted objects. People often don’t realise the amount of teamwork and dedication that goes into making a book,” shared Zak Kyes, founder of London-based studio Zak Group which partnered with Abloh for the design of the book.

“When books are published they seem to come out of nowhere, fully-formed. ICONS was two years in the making and involved countless WhatsApp conversations, meetings, mock-ups, and layouts. Culture moves fast, but making a book takes time.”

ICONS is currently available to purchase on the TASCHEN website.

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