“We stand together.”
On Monday, the Tiffany & Co. Foundation announced it would donate $1 million to the global fight against COVID-19. The incredible donation is to be split between the World Health Organization’s COVID-19 Solidarity Response Fund powered by the UN Foundation and The New York Community Trust’s NYC COVID-19 Response & Impact Fund.
Of this $1 million, $750,00 will go to the World Health Organisation’s (WHO) COVID-19 Solidarity Response Fund. WHO is leading and coordinating the global effort against COVID-19 while providing aid and much needed support for countries to help “prevent, detect and respond” to the pandemic.
The remaining $250,00 will be going to the NYC COVID-19 Response & Impact Fund which provides aid to social, arts and culture organisations that are non-profit and are struggling with the negative health and economic effects of the coronavirus pandemic within New York city.
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Tiffany & Co. joins the list of luxury and fashion brands in the fight against COVID-19. As a creative and a human affected by this pandemic, it is very moving to see the outpouring of aid coming from the fashion industry. We’ve seen Prada pledge to manufacture 80,000 medical overalls and 110,00 medical face masks for Italy. Chanel announced it will work on the manufacture of surgical masks and protective blouses for France. Pyer Moss is committing to the donation and manufacture of N95 face masks and Nitile Gloves for healthcare professionals in NYC. Burberry is supplying the delivery of 100,000 surgical masks to the UK National Health Service, even going so far as to working with researchers to develop a coronavirus vaccine. Along with Hugo Boss, who announced the manufacture of 180,000 medical face masks that will be donated directly to much needed public facilities.
If the recent weeks have taught me anything, you don't have to be a luxury brand like Tiffany & Co. to make a difference. Even the smallest gestures matter. Whether you're choosing to order your groceries from a business in need or you grab your morning breakfast coffee and toast from the corner cafe that's been forced to close.
If you’re looking for small ways you can help during these times, supporting our local Australian fashion labels is an issue close to our hearts here at RUSSH (Along with New Zealand too). We're also passionate about offering a voice to the freelancers and creatives that have been affected by the slowing economy. You can also offer help and support to our much loved hospitality industry, which is dealing with closure of non-essential businesses and the impact of social distancing.
In all seriousness, COVID-19 is significant and self-isolation is key. Stay informed with your health department’s latest recommendations and help out those in need wherever possible.
Stay safe, stay home.