Prada will be manufacturing 80,000 medical overalls and also 110,000 medical masks for healthcare professionals during this time. It’s a cause quite close to home for the Italian designer. Italy is certainly one of the worst affected countries during the pandemic outbreak and there have been shortages of many necessary medical supplies.
Answering a call to arms from the Tuscany region, the production plan allows for daily deliveries of supplies until April 6. All of these medical supplies are being produced at the Prada factory in Perugia - which has remained open for this solely for medical supply production.
In this time of need, many brands have rallied to offer support to those who need it most. We’ve also seen similar aid coming from brands like Gucci and Nike. Pyer Moss is one particular brand digging deep to provide support - with initiatives to provide supplies to healthcare workers and also to help support small businesses in the creative space that need the help.
This is not the first move that Prada has made towards helping the fight against the Coronavirus. Prada has also made donations to COVID-19 relief. The designer label made a significant contribution to three Italian hospitals, donating entire intensive care and resuscitation units to all three hospitals. The decisions came care of head designer Miuccia Prada and also CEO Patrizio Bertelli and Prada chairman Carlo Mazzi.
In this time of economic hardship, it is now more important than ever that we band together and support each other - especially in the creative spaces. RUSSH has reached out to our creative community for ways we can individually offer support. Whether it’s buying a gift card or heading online to view an art exhibition, you don’t need to be a huge brand like Prada to make a difference.