The long fight against COVID-19 is far from over. These are certainly desperate times, however seeing people, communities and brands band together and aid much needed relief to those in need is a light of positivity amongst all this darkness.
We’ve seen Prada pledge to manufacture 80,000 medical overalls and 110,00 medical face masks for Italy. Chanel announce it will work on the manufacture of surgical masks and protective blouses for France. Pyer Moss committing to the donation and manufacture of N95 face masks and Nitile Gloves for healthcare professionals in NYC. Burberry supplying the delivery of 100,000 surgical masks to the UK National Health Service, even going so far as to working with researchers to develop a coronavirus vaccine.
The latest to join the fight against the coronavirus pandemic is Hugo Boss who announced via Instagram that it is committing to the manufacture of 180,000 face masks. Boss will also be converting its clothing production site at its global headquarters in Metzingen Germany to the manufacture of these masks that will be donated to much needed public facilities. Another incredible pledge in these times of global crisis.
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But you don't have to be a huge brand like Hugo Boss to make a difference. We're all able to help, if we have the capacity to. If you’re looking for small ways you can help during these times, try supporting our local Australian fashion labels or the freelancers and creatives that have been affected by the slowing economy. You can also offer help and support to our much loved hospitality industry, which is dealing with closure of non-essential businesses and the impact of social distancing.
In all seriousness, COVID-19 is significant and self-isolation is key. Stay informed with your health department’s latest recommendations and help out those in need wherever possible.
Stay safe, stay home.