Fashion / Style

Let SIR transport you to a lost island in its Spring Summer ’21 campaign

SIR-Spring -summer-2021

Exploration, slowing time, nurturing nature, starting anew and growing up. This is what SIR's evolution looks like, and its Spring Summer 2021 collection mirrors the sentiment aptly.

Lensed by long time collaborator Jake Terrey and creative directed by Bruna Volpi, the SS21 campaign leans into the sentiment of expansion and renewal, an ode to the moment we are living through.

SIR-Spring -summer-2021

The models, Agi Akur, Charlee Fraser, BillieJean Hamlet and Francis Kamara, are a nod to the new faces of Australian fashion as they stand ankle-deep in seafoam clad in tightly ruched dresses, delicate smocking, semi-sheer fabrications, gently ballooning sleeves, deep open backs, and abbreviated hemlines. Adorned with otherwordly metallic makeup and safety-pin hair ornaments, the cast is surrounded by a landscape that mirrors Spring Summer 2021 silhouettes. Deep rocky crags matted with a seaweed lawn serve as the backdrop for purposeful tailoring, a grassy knoll for ribbed polos and fluid scarves - the world of SIR is reiterated through connection to the land and to oneself.

SIR-Spring -summer-2021SIR-Spring -summer-2021

In a film directed by Ribal Halson, the landscape expands to accommodate the talent, sand-washed and solitary on a never-ending stretch of beach, intercepted by monolithic rocks. The talent wades across the landscape, draped over washed-up vintage heirlooms in crumpled swaths of sheer fabric and oversized sunhats that three could fit under - nodding to an exaggerated reality.

SIR-Spring -summer-2021

SIR-Spring -summer-2021

While remaining quintessentially SIR, there is something stirring under the surface of bell-sleeves and ruching, one of growth and expansion, as seen in its foray into restrained menswear and the building on its recently born swimwear, complete with contrast binds and vintage necklines to weave sentimentality of time and place into the physical.

Let SIR's Spring Summer 2021 collection campaign transport you to a hanging-rock-esque landscape with muted sunshine and a never-ending sea breeze. You can watch the film below, and shop the collection via the SIR website, soon.

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