Bottega Veneta has been 'with the times' since creative director Daniel Lee stepped into his role at the Italian Maison, but never has the brand referenced the global situation, quote so literally as it does in its new Salon 01 campaign - one. which places heavy emphasis on staying home and domestic living.
When Lee showed his Salon 01 collection in London last October, it was to a limited audience of attendees like Kanye West, Skepta, and Neneh Cherry at the Sadler’s Wells Theatre. An accompanying campaign was nowhere to be seen.
Now, as London remains in various levels of mandatory lockdown, the House has released a series of images, lensed by Bottega's regular, Tyrone Lebon, to accompany the collection, and it leans on the idea of the domestic and the ways in which it evokes comfort and reassurance.
In a series of portrait-style imagery, models are captured lounging on collection-matching furniture in silhouettes that remind us of the 60s. Kicking off kitten heels and lounging on chaises, dancing on spongey carpets, coups in hand. Ugandan-born British actress/composer/playwright Sheila Atim, and the German conceptual artist Rosemarie Trockel, star in the imagery alongside others. Trockel, who was also present at the show in October, created a book of photographs - the second iteration of three books the Maison has created in line with the collection- and sartorial reflections, which have been rendered as a combination of collages of photographers and anonymous short stories, "exploring the creative process and our relationship to clothes – addressing the cultural and emotional values that turn a product into a powerful object of desire."
For the clothes, knitted tailoring is brought to the forefront of the collection. Matchy-matchy prints evocative of furniture adds to the idea of domesticity and 60s silhouettes, while accessories have evolved into updated iterations of what we know and love from Bottega. As for shoes, classic mules make way for chunky shapes. Clunky wedges and track soles reference long nights and club culture.
You can view the entire campaign below.