The debut release, which is reported to release in the Northern Hemisphere Autumn will include an SPF 40 tinted face lotion with blue-light protection, an SPF 50 sunscreen designed for outdoor activity, a body spray, lip balm and eye cream. The formulas, all priced accessibly under $20 USD each, are designed for those with more melanin in their skin in mind.
“What drew me towards this project is having memories of being a kid and not knowing how to protect my skin. I only started wearing sunscreen recently,” Osaka shared, touching on the fact that about 33 percent of Black Americans die from melanoma in the United States. According to the National Cancer Institute, eight percent of non-Hispanic white people die of this skin cancer. “For me, this project is something that requires more than just being a spokesperson. This is a public health need. I used to tell people that I didn’t need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that,” she added.
In an Instagram post announcing what she's been working on, Osaka wrote: "I never thought I would ever start my own company, but I'm super excited to announce that I'll be launching KINLÒ, a new brand of skincare products developed to protect and rejuvenate melanated skin tones. I hope these products can help a lot of people and potentially save lives because I really feel that we aren’t protecting ourselves as much as we could."
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