Fashion / Style

5 fashion moments that hooked us this week

As we sail through March, we couldn't help but get lured in by the gorgeous campaigns and releases from the week that's just been. From Burberry, Chopard and BOSS to Dior and Baina, here are the fashion moments from March we couldn't take our eyes off all week.

A new campaign from Burberry

Fashion Moments

Following Daniel Lee's appointment as the creative officer of Burberry comes the second Burberry campaign conceptualised by the creative director. The campaign features British model Georgia May Jagger and Son Heung-min, captured by photographer Tyrone Lebon who has also worked with Bottega Veneta in the past. You can see the continuation of the flash film quality carrying through to this campaign. As a tribute to the brand's archive, the imagery is overlaid with Burberry's famous Equestrian Knight Design. There is also an accompanying video featuring a soundtrack by John Glacier.


Chopard Loves Cinema

Fashion moments 2

To celebrate the bond between the Chopard brand and Julia Roberts, a special campaign has been lensed by Alasdair McLellan. The campaign pays homage to Robets and Chopard's shared love of cinema. Orchestrated by James Gray, the campaign is comprised of 12 short film clips to be released on March 20th, International Day of Happiness.


The Lady 95.22

Fashion Moments 3The timeless accessory, Lady 95:22 is donned by another exceptional woman celebrating the timeless allure of this new accessory. We see actress Anya Taylor-Joy in bewitching black-and-white images that fuse purity and sophistication exalting the facets of plural femininity. Dior's fashion and beauty ambassador carries the boxy black leather bag with lined top handles.

BOSS presents 'See Now, Buy Now'

Debuted in Miami, this star-studded Spring/Summer BOSS Collection explored the underlying duality and creative enigma that lives between the abstract notion of opposing states. The show opened on the liquid-inspired runway by icon, Pamela Anderson and closed by world-renowned Naomi Campbell. The leading runway cast included Candice Swanepoel, Law Roach, Khaby Lame, DJ Khaled and Alica Schmidt as well as Australian Jordan Barrett. The overall assortment presented a sleek and sophisticated idea of what it means to become and embrace the spirit of self-determined individuality in an ever-changing world.

Baina launches Caper and Chalk


Baina has just released the newest edition to their towelling series, the Lake House Stripe in caper and chalk. The collection was inspired by the layered interior design found in a modern interpretation of the neoclassical era. In keeping with the wider BAINA brand, the Lake House is made with 100% GOTS-certified organic cotton using the 2-ply twist method. The notion of a Lake House conjures feelings of retreat, solitude and calm. True to the BAINA ethos, this deepens the notion of carving out time to shut off from external inputs, bring into focus nature, and open space where one can be reflective within their surroundings.

Stay inspired, follow us.