"When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity." Ricardo Tisci says in a press release. "So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity." He muses. An ode to Tisci's sentiments, Burberry's signature Olympia Bag has new faces, each of them representing facets of feminine energy, strength, sensuality and freedom of expression.
The bag itself sports a crescent curve that moulds closely against the body, creating a sense of athleticism through the way it sticks with you, a part of you rooted in modern classicism. Sculpted from smooth leather and crafted in Italy, the Olympia is hand- moulded on a wooden block to create its structure, finished with the Burberry logo embossed in gold at the bottom of the bag and a front-closure zip with delicate gold hardware details.
"Riccardo is such a genuine person and I greatly admire his creativity, he has this beautiful way of telling stories through his campaigns and collections. It was an incredible experience to work with such a creative team." FKA twigs said of her experience working with Burberry.
Lensed by photographers and film directors Inez and Vinoodh, who noted the "use of classic Burberry codes reworked into a new look help to bring to life this message of strength and hope." The imagery depicts Twigs, Jenner and Shygirl against clean backdrops, the Olympia slung over each of their shoulders, poised on large camel coloured, wool tarps.
"Every time I am asked to be in a Burberry campaign, I feel as excited as the first time I was asked. Riccardo has become like family, he is someone who has always encouraged me to be myself and his support from the beginning has meant the world to me. I am so proud to be a part of this campaign that celebrates the strength of women." Jenner noted.
"The first time I met Riccardo, I loved how aligned we were in regards to our approach to life. It’s been great to expand on that creatively with Burberry, especially within this campaign where I’ve really felt able to express a different aspect of my femininity." Shygirl said.
The Olympia Bag is available to shop via Burberry now.