Fashion / Style

Everything to know about Black Friday 2023

black friday

Black Friday. A shopping event that has become one of the biggest in the world over the past few years, offering up some of, if not the biggest savings across a whole range of products. So much so, that many of us don't even remember the origin of the holiday, just the fact that you're bound to come across a deal that aligns with your shopping needs. Which, if planned strategically, can put you in great stead ahead of the holiday gifting season! In light of this, we thought it would be useful to unpack the history of the monumental day, and take a look at the deals we've got our eyes on this year.


What is Black Friday?

Black Friday in its bare form is the Friday after Thanksgiving, when many brands and retailers (online and offline) offer large discounts on their stock. The shopping event originated in the US, and has garnered global attention over the years, meaning many countries participate in the sales event each year.


When does Black Friday start?

Black Friday is celebrated the Friday after Thanksgiving, which is held on the fourth Thursday of November every year, meaning the date of Black Friday moves yearly according to the dates which align with Thanksgiving. This year, Black Friday will be held on Friday November 24, 2023. The nationwide sale has garnered so much traction over the years that sales often extend over Thanksgiving weekend, carrying over to the following Monday  – where online sales ensue – which has been named Cyber Monday.


What time do the sales begin?

While there is no official start time, some of the stores partaking in Black Friday open early in the morning in the US, some as early as midnight, or even at some time on Thanksgiving. Globally, the Black Friday sales often start online after midnight. However, we always recommend keeping an eye on your favourite brands, as some even set their sales live days before.


Why is it called Black Friday?

The term 'Black Friday' is said to have been first used by law enforcement, who often had to deal with an uptick in general road traffic, incidents of civil disobedience and other minor occurrences following on from the public holiday on the previous day. But others say that the origin of the term comes from the time where retailers go from being 'in the red' to being 'in the black' – referring when a business is now profitable or out of debt for a financial year. black Friday is the unofficial term of the shopping event, but the most widely recognised and used.


Where should you be shopping?

While we'll never be supporters of binge-buying fast fashion, Black Friday can be thought of as a great opportunity for those on a budget to purchase a few forever items at a heavily discounted price point. Just look to our guide to the best luxury Black Friday sales as a starting point. Below, you can find all of our Black Friday guides, for the RUSSH approved shopping experience.

If you're looking for our roundup of the best sales the day has to offer, these are some Black Friday sales to keep an eye out for. And if you're searching to revamp your beauty regime or pick up your cult favourites, here's our rundown of the best beauty sales. If you're in the middle of a home revamp, be sure to hunt down some great deals courtesy of our homewares sales guide. And finally, if you want to know which brands you won't find on sale this Black Friday, we've got you covered there too.


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