Fashion / Feature

Black Friday 2020: A curated list of the best Black Friday sales this year

The Devil Wears Prada

This year Black Friday falls on Friday November 27.

For the unacquainted, this particular occasion is one of the biggest shopping days in the calendar year. On this day, you'll fine your favourite stores and boutiques offer big discounts and deals both in store and online. So it's the perfect motivator to get you started on your Christmas gift shopping - or to treat yourself to something special after the long hard year that was 2020.

The team at RUSSH have a focused eye, a knack for knowing which sales are worth shopping and which are not. Our editors have worked in tandem to pull together our list of the best Black Friday sales running in 2020.

Of course, Black Friday won't be here for another few weeks and the sales we love have not launched yet. Yes, there are plenty of other sales on, but the best ones, the Black Friday ones, won't officially be available to shop until the week of. And we will have them all here as soon as they start.

Want to know what to expect? Unfortunately we can't reveal too much without giving away the surprise. But we can say that your favourite names in beauty and online department stores will all be involved in this one-day-sale event.

While we wait for the Black Friday sales to start, here's a few things you should know about this shopping event.


What you should know about Black Friday

Black Friday is actually the day after Thanksgiving - which is why its roots began in America.

So how did this one day turn into one of the most widely known in-store and online shopping events across the globe?

It comes down to consumer behaviour. Increased foot traffic in shopping centres after the Thanksgiving public holiday prompted many retailers to start offering sales - an attempt to lure customers their way. This occurrence snowballed. Each year more and more stores involved themselves in this sale event, until it eventually grew to the Black Friday we know today.

This event has become so big that it now spans the weekend and following Monday - which is now called Cyber Monday. Like Black Friday, Cyber Monday is a big day of sales, but were reserved for those that are offered online. Since Black Friday was an in-store event for many years, online stores claimed the Monday as their official sale event. Since the line between offline and online is so blurred, now the weekend is celebrated by all as Cyber Weekend.

Many will still think of this event as purely American. But these days, Australia plays host to just as many Black Friday sales as anywhere else. It's a great time to do you your Christmas shopping.


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