Fashion / Fashion Feature

Black Friday 2021: A curated list of the best Black Friday sales this year

The Devil Wears Prada

This year, Black Friday falls on Friday November 26.

For the unacquainted, this particular occasion is one of the biggest shopping days in the calendar year. On this day, you'll fine your favourite stores and boutiques offering big discounts and deals both in store and online. So it's the perfect motivator to get you started on your Christmas gift shopping – or to treat yourself to something special after the long hard year that was 2021.

The team at RUSSH have a focused eye, a knack for knowing which sales are worth shopping and which are not. Our editors have worked in tandem to pull together our list of the best Black Friday sales running in 2021.

Now that Black Friday is here, we have the full list of all our favourite sales, see them, below.


Best Black Friday sales 2021, a curated list of our favourites.

Store Sale/offer details Start Date End Date
Clarins Choose your 5-piece skincare gift with the purchase of $155 or more on, while stocks last. Plus, get 15% off sitewide!. T&C's apply. 3AM 26th November 3AM 28th November (AEDT)
By Beth By Beth is offering a limited edition By Beth Plate, a collaboration with designer dinner label In The Round House. Receive yours when you purchase a By Beth $150 signature vessel. 23rd November
Net-A-Porter 23 - 24 Nov (Tue - Wed) : 30% off selected lines (APP early access only).
25 Nov (Thur) : 30% off selected lines (Launch everywhere).
26 - 29 Nov (Black Friday – Cyber Monday) : 30% off selected line continues + 15% off selected beauty.
23 November 29 November
Oribe 15% off sitewide on 26 November 29 November
R+Co 15% off sitewide on 26 November 29 November
Sandro Up to 30% off selected styles. 26 November 29 November
Maje Up to 30% off selected styles. 26 November 29 November
Bondi Born 60% off previous collections and will plant one tree for $100 spent throughout the sale period, with its partner 'One Tree Planted'. 22 November 29 November
All for Her Gifts 15% off site wide.
20% off personalised glassware.
20% off Christmas pre-made gift packs.
22 November 28 November
Andie Swim summer and spending the hot days by the beach or pool with up to 40% off Selected Swimwear styles."}">Get ready for summer and spending the hot days by the beach or pool with up to 40% off Selected Swimwear styles. 23 November 29 November
Foreo Up to 50% off:
Coach 20% off Storewide - Black Friday/Cyber Monday. 24th November 29th November
Swarovski 25% off on selected styles. 24 November 1st December
Coco & Eve Up to 50% off site wide.
Extra 15% off if signed up to the Mailing list.
22 November 3 December
Converse Black Friday 40% Off Sale –Sunday 21st – Sunday 28th Nov. 21 November 28 November
Glossier 20% off storewide from November 25 at 7 a.m. EST to November 29 at 11:59 p.m. EST. 25 November 29 November
Michael Kors 20% off everything and shop the Black Friday edit with up to 40% off. 24 November 4pm GMT 29 November midnight GMT
Cosette Up to 15% off New Arrivals.

25% off site-wide* (Excluding items marked New Arrivals).

Up to 50% off SALE (new items added).

60% off all Sunglasses.

16 November
Sneakerboy Up to 50% Off selected brands + an additional 10% off full price and sale products. The 10% code will be valid for 24 hours only starting Wednesday 24 November, ending 11:59PM. 24 November 24 November
Sneakerboy Black Friday offer: Up to 50% Off + an extra 10% off marked prices valid until Midnight 26 November. 26 November 26 November
Kate Spade Specialty: 30% off full price, and price point is $295. 26 November
Kate Spade Outlet Outlet: 60% off outlet, and price points are $99, $129, $199. 26 November
CUT Store Extra 50% Off Sale & Extra 50% Off Samples for a range of pieces from premium fashion labels including Jen’s Pirate Booty, LUV AJ, perfectwhitetee, LACAUSA and more with prices starting from just $10. 23 November 29 November
No7 40% off in Priceline. 25 November 29 November.
Adore Beauty Haircare (26th Nov – 1st Dec)"}">LookFantastic: Black Friday – 25% OFF SP Classic, Nioxin, Wella Haircare (26th Nov – 1st Dec). 26 November 1 December
Look Fantastic LookFantastic: Black Friday – 25% OFF SP Classic, Nioxin, Wella Haircare (26th Nov – 1st Dec). 26 November 1 December
David Jones Save 50% on full-priced cookware sets and trypan packs trom Scanpan, Essteele, and Raco. Save $200 on selected Dyson products. 19 November 29 November
David Jones Save up to 50% on selected fashion, shoes, accessories, homewares and electrical. 19 November 29 November
David Jones Paris Georgia, St AgnI, Blanc, KItX, Esse, Arnsdorf, Faithtul the brand, Ena Pelly and Significant other"}">Save 20%-30% On full priced women's clothing From Paris Georgia, St Agni, Blanc, KItX, Esse, Arnsdorf, Faithful the Brand, Ena Pelly and Significant Other. 23 November 29 November
DREAMISKIN FREE gift with every ‘Dream team bundle’ while stock lasts + FREE shipping orders over $70. 20 November 29 November
David Jones Save 20% on full-priced beauty from Estee Lauder, Lancôme and Clinique (Exclusions apply). Save 30% on full-priced Foreo, Excludes Foreo One Summer Gift Set (Fridav 26 November Onlv). 25 November 29 November
Miista 40% off selected items. 25 November 29 November
Ella Bache 30% Off Hydra Collection. 11 November 30 November
Local Supply 25% off storewide. 24 November 29th November
Merci Maison Spend $1000 receive $150 off.
Spend $2000 receive $250 off.
Spend $3000 receive $350 off.
26 November
11:59pm AEST 28 November
Boody 30% -50% off all full priced items. 26 November November 29
esmi 25% off site wide, using code CYBER25. 23 November 29 November
ETOILE: Up to 50% off. 22 November 29 November
Reebok CYBER MONDAY SPECIFIC - Nano X1 sneakers discounted to $130 (Nano X1 styles are regularly RRP $190 +). 25 November 11:59pm 19 November
Reebok Sneakers for $100. 25 November 29 November
Reebok CYBER MONDAY - 30% off Full Price Apparel with code STYLE. 25 November 29 November
FLAVEDO AND ALBEDO $10 black eyeliners. 20 November 29 November
ghd Up to 20% off core electricals and a GWP. 19 November 3 December
Joseph Carl Get 30% Off CORE and 004 over Black Friday & Cyber Monday 2022. 24 November 30 November
In Bed 25% off site-wide 25 November 29 November
Studio Pfeiffer Get 20% Off all online orders. 25 November 29 November
We Are Kindred Save up to 50% Off site-wide (excluding accessories). 25 November 29 November
Glasshouse Fragrances Use code SET1 to receive a 4x5ml EDP Set 1 (Forever Florence, Rendezvous, A Tahaa Affair Devotion, Flower Symphony) and a keyring or code SET2 to get a 4x5ml EDP Set 2 (Melbourne Muse, Midnight In Milan, Kyoto In Bloom, Diving Into Cyprus) and a keyring. 22 November 29 November
THE OUTNET Take an extra 20% off sitewide*

*Excludes Just In, Bestsellers & Menswear.

25 November 30 November
Karen Millen Up to 70% off storewide plus 10% off everything. 23 November 1 December
Dune London 30% off storewide. 25 November 29 November
Swisse 50% off selected product. 26 November 30 November
Sephora Receive 15% off

Receive 20% off with a spend of $100 or more.

25 November 27 November
Alpha-H 15% off Sitewide - (excludes Starter Kits & Holiday collection). Use code Cyber15. 26 November 29 November
Le Specs 30% OFF Sitewide. 25 November 30 November
Kirstin Ash
20% off sitewide *excluding new arrivals, to run 24th November -28th November.
Adairs 20% off all full price items. 25 November 30 November
Clinique Enjoy 20% off all orders. Plus, get a free Take The Day Off Cleansing Balm with $120 orders! 26 November 28 November
MAC Cosmetics Stock on your makeup essentials with 20% off sitewide and a gift with purchase. 26 November 29 November
Jo Malone London Receive a complimentary 3-piece GWP with any $185 order, online and in-store. Shop online to be able to pick your samples. 26 November 30 November
Monday Swimwear 30% off with code BLACKFRIDAY. 22 Novembeer 29 November
Jasmine & Will Up to $100 off sitewide. 26 November 29 November
Aje Aje will be offering 20% off a curated edit of the best Aje logo tees, dresses, tops, accessories and more. There will be 500+ styles included with a further 20% off on sale items. 6:00am 25 November 11.59pm November 28
Bed Threads 15% off sitewide with the code SODREAMY 25 November 29 November
PB Skin 30% off store wide and free shipping with code BF30 24 November 29 November
The Base Collective 25% off sitewide with code CALM25. 25 November 29 November
Sonny & Felix 25% plus free shipping with code CYBER2. 26 November 29 November
Jasmine Alexa 30% off sitewide with code ‘FEELGOODFRIDAY' + 10% of all sales donated to Liptember. All orders over $300 will also receive a free organic cotton tote. 25 November 29 November
The Daily Edited 20% off all travel, beauty and jewellery cases. 26 November 29 November
Dri-Glo 50% off their premium collection plus free express shipping. 26 November 29 November
Tommy Hilfiger 40% off sitewide – conditions apply. 26 November 29 November
Calvin Klein 40% off store wide. 26 November 29 November
LEO LIN SITEWIDE SALE – Up to 30% off. Subscribe to receive an additional 10% off. 26 November 29 November
Claudie Pierlot Up to 30% off selected styles. 26 November 29 November
Papinelle 50% off selected items. 26 November 29 November
HUGO BOSS 30% off a selected range of menswear, womenswear, footwear & accessories. 26 November 29 November
SPORTSCRAFT 20% off selected styles available online and in-store. 26 November 29 November
Normal 40% off sitewide from 26-29 November. 26 Nov 29 Nov
P.E Nation Up To 40% Off available on select styles - VIP access from 23 November. General access from 24 November. 24 November 29 November
Growth Bomb 30% off storewide both Black Friday and Cyber Monday. 26 November 29 November
Souszy 25% off Sitewide for Black Friday sales. 26 November 29 November
Cloud Nine At least $40 off electricals.
Up to $400 off giftsets.
Gift with purchase LED Travel Vanity Mirror worth $90.
26 November 29 November
Edible Beauty 30% sitewide using the code BFRIDAY30. 26 November 29 November
20% instore and online on Pandora Moments, Pandora Signature, Pandora ME and Pandora Timeless - join Pandora Club online for early access to the sale on the 24th Nov.
Frenchie sexual wellness store on products and bundles "}">up to 50% off across the sexual wellness store on products and bundles. 25 November 2 December
Emu 20% site wide. 24 November 29 November
Domo 20% off in stock items in-store across all six showrooms. 1 day only. 26 November 26 November
JSHealth Vitamins 40% off site wide with code BLACKFRIDAY. 26 November 29 November
Nobody Denim 40% off site wide using code BLACKFRIDAY. 26 November 29 November
Maison De Sabre 22nd November. 26 November 26 November
SIR 20% off + take a further 20% off already reduced sale offer. Online only.
*Exclusions apply.
24 November 26 November
Frankies Bikinis BF: 20% off all full priced items + up to 70% off sale CM: 20% off all full priced items + up to 70% off sale. 25 November 28 November
Womanizer 50% off. 26 November 29 November
We Vibe 50% off. 26 November 29 November
Teva BLACK FRIDAY: Up to 50% Off.
CYBER MONDAY: New Styles Added.
24 November 29 November
Cole Haan BLACK FRIDAY: 20-50% off Sitewide.
CYBER MONDAY: 20-50% off Sitewide.
24 November 29 November
PEACH 20% off site wide. 23 November 29 November
Bonds 40% Off. 25 November 2 December
PRENE 20% off orders over $50
Use Code "BFCM" at checkout.
21 November 30 November
Nude by Nature 40% off make-up (not applicable on skincare, pre-discounted items or gift sets). 24 November 30 November
Ksubi 40% off selected styles. 24 November 26 November
RAWKANVAS What is on offer; 20% off orders $50 - Use code "BFCM" at checkout. 26 November 29 November
URBAN JUNGLE What is on offer; receive a free bath matt when purchasing the Full Shebang (Full Shebang + Bath Mat worth AUD 220, sold for $138). 26 November 29 November
Rebecca Vallance 20% off storewide excluding New Arrivals. 23 November 29 November
The DOM Up to 60% per cent off. 26 November 29 November
Reebok 40% OFF Les Mills articles with coupon code LM40. 23 November 29 November
Reebok Reebok Members Early Access - 40% off full price articles with code EARLY40. 23 November 11:59pm 14 November
KINDLY 30% off site wide
Use code "BFCM30" at checkout.
26 November 29 November
Saint Valentine 30% off sitewide (excluding non jewellery items. 7am 23 November Midnight 29 November
Sand & Sky 20% off with no minimum spend, 40% off with AUD140 min spend. Offer available from 22nd for those who sign up. General access from 24th. 22 November 3 December
MY GLOW 2 20% off site wide. 26 November 29 November
HOLME BEAUTY 20% store wide. 24 November 1 December
THE BOOTY CO 20% off site wide. 26 November 29 November
WITH KARLA 20% off – Use code "BFRIDAY" at checkout. 7pm 24 November 11:59pm 29 November
LASH THERAPY 30% off site wide – Use code "BFCM" at checkout. 26 November 29 November
COSMOLOGY 30% off site wide. 25 November 29 November
VACAY BODY 30% off site wide
Use code "BFCM30" at checkout.
26 November 30 November
AUSTRALIAN GLOW 50% off entire range both instore and online at Priceline or 40% off on the Australian Glow website. 25 November 29 November
Sheridan Save 40% on Sheridan*

*Excludes Kids & Baby.

25 November 2 December
SOLO THE STAPLE australia wide for orders over $100"}">60% off selected staples + free shipping australia wide for orders over $100. 19 November
Soulara $40 off your first order when you spend over $139, using the code HELLO40. 6 October 31 December
LANA WILKINSON 20% off site wide (excluding pre-order). 25 November 26 November
HOLD buy one get one free – Use code "bfcm". 26 November 29 November
MYLES GRAY 30% off site wide (excluding Eadie Bloom). 26 November 29 November
No.22 Up to to 20% off everything. 26 November 29 November
TANICA Buy 2 bottles and get a free tote. 26 November 29 November
The Iconic Up to 50% off selected items. 22 November 28 November
Therabody $80-$300 off selected devices. 19 November 30 November
Vida Glow 20% off natural marine collagen. 22 November 29 November
Antler save 40% site-wide.
Alemais 50% Off Selected Styles. 26 November 29 November
Mejuri Spend $150 AUD + receive 20% off (before tax). 24 November 29 November
Holiday 20% off sitewide. 24 November 29 November
Nico 30% Off Selected Styles. 24 November 29 November
Tuchuzy Take a further 30%’ off including already reduced items. 26 November
Kitchen Aid Save up to 25% on the RRP* of selected products. 26 November 4 December
Marais Up to 40% off Selected Brands.
Order of Style 20% off site wide with code CYBER. 24 November 30 November
Parlour X Parlour X Sale. Use the Discount Code ‘BF15’ at Checkout."}">Take a Further 15% OFF the Parlour X Sale. Use the Discount Code ‘BF15’ at Checkout. 25 November 23:59 Monday 29 November
Oroton 20% off all week on full priced items. 25 November 29 November
AEXAE 70% off with code blackfriday. 25 November 29 November
Natasha Schweitzer 15% off site wide (excludes some pieces) from Friday - Sunday midnight. 26 November 28 November midnight
Hunter Lab Receive a complimentary Charcoal Cleansing Stick (value $44) with any purchase over $100. Use code BLACK21. 25 November
SZADE 25% off select sunglasses. 25 November 29 November 23:59
Nimble Black Friday 'Game of Chance' promotion - pick a gift a win a discount
‘Feeling Lucky?’ Win up to 50% off everything!
26 November 29 November
Seed Heritage 20% off Storewide. 23 November 29 November
Lounge The Label Take a further 30% off all sale. 23 November 29 November
Wotif 20% or more off selected domestic accommodation.
Up to 75% savings on selected international accommodation.
Save an additional 12% off using coupon code HOLIDAY12 on Wotif app on selected hotels.
22 November 30 November
Cultiver 20% off site-wide sale when using code ENJOY20. 26 November 29 November



What you should know about Black Friday

Black Friday is actually the day after Thanksgiving - which is why its roots began in America.

So how did this one day turn into one of the most widely known in-store and online shopping events across the globe?

It comes down to consumer behaviour. Increased foot traffic in shopping centres after the Thanksgiving public holiday prompted many retailers to start offering sales - an attempt to lure customers their way. This occurrence snowballed. Each year more and more stores involved themselves in this sale event, until it eventually grew to the Black Friday we know today.

This event has become so big that it now spans the weekend and following Monday - which is now called Cyber Monday. Like Black Friday, Cyber Monday is a big day of sales, but were reserved for those that are offered online. Since Black Friday was an in-store event for many years, online stores claimed the Monday as their official sale event. Since the line between offline and online is so blurred, now the weekend is celebrated by all as Cyber Weekend.

Many will still think of this event as purely American. But these days, Australia plays host to just as many Black Friday sales as anywhere else. It's a great time to do you your Christmas shopping.


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