This year, Black Friday falls on Friday November 26.
For the unacquainted, this particular occasion is one of the biggest shopping days in the calendar year. On this day, you'll fine your favourite stores and boutiques offering big discounts and deals both in store and online. So it's the perfect motivator to get you started on your Christmas gift shopping – or to treat yourself to something special after the long hard year that was 2021.
The team at RUSSH have a focused eye, a knack for knowing which sales are worth shopping and which are not. Our editors have worked in tandem to pull together our list of the best Black Friday sales running in 2021.
Now that Black Friday is here, we have the full list of all our favourite sales, see them, below.
Best Black Friday sales 2021, a curated list of our favourites.
| Store | Sale/offer details | Start Date | End Date |
| Clarins | Choose your 5-piece skincare gift with the purchase of $155 or more on clarins.com.au, while stocks last. Plus, get 15% off sitewide!. T&C's apply. | 3AM 26th November | 3AM 28th November (AEDT) |
| By Beth | By Beth is offering a limited edition By Beth Plate, a collaboration with designer dinner label In The Round House. Receive yours when you purchase a By Beth $150 signature vessel. | 23rd November | |
| Net-A-Porter | 23 - 24 Nov (Tue - Wed) : 30% off selected lines (APP early access only). 25 Nov (Thur) : 30% off selected lines (Launch everywhere). 26 - 29 Nov (Black Friday – Cyber Monday) : 30% off selected line continues + 15% off selected beauty. |
23 November | 29 November |
| Oribe | 15% off sitewide on shop.roguebeauty.com.au. | 26 November | 29 November |
| R+Co | 15% off sitewide on shop.roguebeauty.com.au. | 26 November | 29 November |
| Sandro | Up to 30% off selected styles. | 26 November | 29 November |
| Maje | Up to 30% off selected styles. | 26 November | 29 November |
| Bondi Born | 60% off previous collections and will plant one tree for $100 spent throughout the sale period, with its partner 'One Tree Planted'. | 22 November | 29 November |
| All for Her Gifts | 15% off site wide. 20% off personalised glassware. 20% off Christmas pre-made gift packs. |
22 November | 28 November |
| Andie Swim | summer and spending the hot days by the beach or pool with up to 40% off Selected Swimwear styles."}">Get ready for summer and spending the hot days by the beach or pool with up to 40% off Selected Swimwear styles. | 23 November | 29 November |
| Foreo | Up to 50% off: https://www.foreo.com/black-friday-lunatics | ||
| Coach | 20% off Storewide - Black Friday/Cyber Monday. | 24th November | 29th November |
| Swarovski | 25% off on selected styles. | 24 November | 1st December |
| Coco & Eve | Up to 50% off site wide. Extra 15% off if signed up to the Mailing list. |
22 November | 3 December |
| Converse | Black Friday 40% Off Sale –Sunday 21st – Sunday 28th Nov. | 21 November | 28 November |
| Glossier | 20% off storewide from November 25 at 7 a.m. EST to November 29 at 11:59 p.m. EST. | 25 November | 29 November |
| Michael Kors | 20% off everything and shop the Black Friday edit with up to 40% off. | 24 November 4pm GMT | 29 November midnight GMT |
| Cosette | Up to 15% off New Arrivals.
25% off site-wide* (Excluding items marked New Arrivals). Up to 50% off SALE (new items added). 60% off all Sunglasses. |
16 November | |
| Sneakerboy | Up to 50% Off selected brands + an additional 10% off full price and sale products. The 10% code will be valid for 24 hours only starting Wednesday 24 November, ending 11:59PM. | 24 November | 24 November |
| Sneakerboy | Black Friday offer: Up to 50% Off + an extra 10% off marked prices valid until Midnight 26 November. | 26 November | 26 November |
| Kate Spade | Specialty: 30% off full price, and price point is $295. | 26 November | |
| Kate Spade Outlet | Outlet: 60% off outlet, and price points are $99, $129, $199. | 26 November | |
| CUT Store | Extra 50% Off Sale & Extra 50% Off Samples for a range of pieces from premium fashion labels including Jen’s Pirate Booty, LUV AJ, perfectwhitetee, LACAUSA and more with prices starting from just $10. | 23 November | 29 November |
| No7 | 40% off in Priceline. | 25 November | 29 November. |
| Adore Beauty | Haircare (26th Nov – 1st Dec)"}">LookFantastic: Black Friday – 25% OFF SP Classic, Nioxin, Wella Haircare (26th Nov – 1st Dec). | 26 November | 1 December |
| Look Fantastic | LookFantastic: Black Friday – 25% OFF SP Classic, Nioxin, Wella Haircare (26th Nov – 1st Dec). | 26 November | 1 December |
| David Jones | Save 50% on full-priced cookware sets and trypan packs trom Scanpan, Essteele, and Raco. Save $200 on selected Dyson products. | 19 November | 29 November |
| David Jones | Save up to 50% on selected fashion, shoes, accessories, homewares and electrical. | 19 November | 29 November |
| David Jones | Paris Georgia, St AgnI, Blanc, KItX, Esse, Arnsdorf, Faithtul the brand, Ena Pelly and Significant other"}">Save 20%-30% On full priced women's clothing From Paris Georgia, St Agni, Blanc, KItX, Esse, Arnsdorf, Faithful the Brand, Ena Pelly and Significant Other. | 23 November | 29 November |
| DREAMISKIN | FREE gift with every ‘Dream team bundle’ while stock lasts + FREE shipping orders over $70. | 20 November | 29 November |
| David Jones | Save 20% on full-priced beauty from Estee Lauder, Lancôme and Clinique (Exclusions apply). Save 30% on full-priced Foreo, Excludes Foreo One Summer Gift Set (Fridav 26 November Onlv). | 25 November | 29 November |
| Miista | 40% off selected items. | 25 November | 29 November |
| Ella Bache | 30% Off Hydra Collection. | 11 November | 30 November |
| Local Supply | 25% off storewide. | 24 November | 29th November |
| Merci Maison | Spend $1000 receive $150 off. Spend $2000 receive $250 off. Spend $3000 receive $350 off. |
26 November |
11:59pm AEST 28 November
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| Boody | 30% -50% off all full priced items. | 26 November | November 29 |
| esmi | 25% off site wide, using code CYBER25. | 23 November | 29 November |
| ETOILE: | Up to 50% off. | 22 November | 29 November |
| Reebok | CYBER MONDAY SPECIFIC - Nano X1 sneakers discounted to $130 (Nano X1 styles are regularly RRP $190 +). | 25 November | 11:59pm 19 November |
| Reebok | Sneakers for $100. | 25 November | 29 November |
| Reebok | CYBER MONDAY - 30% off Full Price Apparel with code STYLE. | 25 November | 29 November |
| FLAVEDO AND ALBEDO | $10 black eyeliners. | 20 November | 29 November |
| ghd | Up to 20% off core electricals and a GWP. | 19 November | 3 December |
| Joseph Carl | Get 30% Off CORE and 004 over Black Friday & Cyber Monday 2022. | 24 November | 30 November |
| In Bed | 25% off site-wide | 25 November | 29 November |
| Studio Pfeiffer | Get 20% Off all online orders. | 25 November | 29 November |
| We Are Kindred | Save up to 50% Off site-wide (excluding accessories). | 25 November | 29 November |
| Glasshouse Fragrances | Use code SET1 to receive a 4x5ml EDP Set 1 (Forever Florence, Rendezvous, A Tahaa Affair Devotion, Flower Symphony) and a keyring or code SET2 to get a 4x5ml EDP Set 2 (Melbourne Muse, Midnight In Milan, Kyoto In Bloom, Diving Into Cyprus) and a keyring. | 22 November | 29 November |
| THE OUTNET | Take an extra 20% off sitewide*
*Excludes Just In, Bestsellers & Menswear. |
25 November | 30 November |
| Karen Millen | Up to 70% off storewide plus 10% off everything. | 23 November | 1 December |
| Dune London | 30% off storewide. | 25 November | 29 November |
| Swisse | 50% off selected product. | 26 November | 30 November |
| Sephora | Receive 15% off
Receive 20% off with a spend of $100 or more. |
25 November | 27 November |
| Alpha-H | 15% off Sitewide - (excludes Starter Kits & Holiday collection). Use code Cyber15. | 26 November | 29 November |
| Le Specs | 30% OFF Sitewide. | 25 November | 30 November |
| Kirstin Ash |
20% off sitewide *excluding new arrivals, to run 24th November -28th November.
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| Adairs | 20% off all full price items. | 25 November | 30 November |
| Clinique | Enjoy 20% off all orders. Plus, get a free Take The Day Off Cleansing Balm with $120 orders! | 26 November | 28 November |
| MAC Cosmetics | Stock on your makeup essentials with 20% off sitewide and a gift with purchase. | 26 November | 29 November |
| Jo Malone London | Receive a complimentary 3-piece GWP with any $185 order, online and in-store. Shop online to be able to pick your samples. | 26 November | 30 November |
| Monday Swimwear | 30% off with code BLACKFRIDAY. | 22 Novembeer | 29 November |
| Jasmine & Will | Up to $100 off sitewide. | 26 November | 29 November |
| Aje | Aje will be offering 20% off a curated edit of the best Aje logo tees, dresses, tops, accessories and more. There will be 500+ styles included with a further 20% off on sale items. | 6:00am 25 November | 11.59pm November 28 |
| Bed Threads | 15% off sitewide with the code SODREAMY | 25 November | 29 November |
| PB Skin | 30% off store wide and free shipping with code BF30 | 24 November | 29 November |
| The Base Collective | 25% off sitewide with code CALM25. | 25 November | 29 November |
| Sonny & Felix | 25% plus free shipping with code CYBER2. | 26 November | 29 November |
| Jasmine Alexa | 30% off sitewide with code ‘FEELGOODFRIDAY' + 10% of all sales donated to Liptember. All orders over $300 will also receive a free organic cotton tote. | 25 November | 29 November |
| The Daily Edited | 20% off all travel, beauty and jewellery cases. | 26 November | 29 November |
| Dri-Glo | 50% off their premium collection plus free express shipping. | 26 November | 29 November |
| Tommy Hilfiger | 40% off sitewide – conditions apply. | 26 November | 29 November |
| Calvin Klein | 40% off store wide. | 26 November | 29 November |
| LEO LIN | SITEWIDE SALE – Up to 30% off. Subscribe to receive an additional 10% off. | 26 November | 29 November |
| Claudie Pierlot | Up to 30% off selected styles. | 26 November | 29 November |
| Papinelle | 50% off selected items. | 26 November | 29 November |
| HUGO BOSS | 30% off a selected range of menswear, womenswear, footwear & accessories. | 26 November | 29 November |
| SPORTSCRAFT | 20% off selected styles available online and in-store. | 26 November | 29 November |
| Normal | 40% off sitewide from 26-29 November. | 26 Nov | 29 Nov |
| P.E Nation | Up To 40% Off available on select styles - VIP access from 23 November. General access from 24 November. | 24 November | 29 November |
| Growth Bomb | 30% off storewide both Black Friday and Cyber Monday. | 26 November | 29 November |
| Souszy | 25% off Sitewide for Black Friday sales. | 26 November | 29 November |
| Cloud Nine | At least $40 off electricals. Up to $400 off giftsets. Gift with purchase LED Travel Vanity Mirror worth $90. |
26 November | 29 November |
| Edible Beauty | 30% sitewide using the code BFRIDAY30. | 26 November | 29 November |
| Pandora |
20% instore and online on Pandora Moments, Pandora Signature, Pandora ME and Pandora Timeless - join Pandora Club online for early access to the sale on the 24th Nov.
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| Frenchie | sexual wellness store on products and bundles "}">up to 50% off across the sexual wellness store on products and bundles. | 25 November | 2 December |
| Emu | 20% site wide. | 24 November | 29 November |
| Domo | 20% off in stock items in-store across all six showrooms. 1 day only. | 26 November | 26 November |
| JSHealth Vitamins | 40% off site wide with code BLACKFRIDAY. | 26 November | 29 November |
| Nobody Denim | 40% off site wide using code BLACKFRIDAY. | 26 November | 29 November |
| Maison De Sabre | 22nd November. | 26 November | 26 November |
| SIR | 20% off + take a further 20% off already reduced sale offer. Online only. *Exclusions apply. |
24 November | 26 November |
| Frankies Bikinis | BF: 20% off all full priced items + up to 70% off sale CM: 20% off all full priced items + up to 70% off sale. | 25 November | 28 November |
| Womanizer | 50% off. | 26 November | 29 November |
| We Vibe | 50% off. | 26 November | 29 November |
| Teva | BLACK FRIDAY: Up to 50% Off. CYBER MONDAY: New Styles Added. |
24 November | 29 November |
| Cole Haan | BLACK FRIDAY: 20-50% off Sitewide. CYBER MONDAY: 20-50% off Sitewide. |
24 November | 29 November |
| PEACH | 20% off site wide. | 23 November | 29 November |
| Bonds | 40% Off. | 25 November | 2 December |
| PRENE | 20% off orders over $50 Use Code "BFCM" at checkout. |
21 November | 30 November |
| Nude by Nature | 40% off make-up (not applicable on skincare, pre-discounted items or gift sets). | 24 November | 30 November |
| Ksubi | 40% off selected styles. | 24 November | 26 November |
| RAWKANVAS | What is on offer; 20% off orders $50 - Use code "BFCM" at checkout. | 26 November | 29 November |
| URBAN JUNGLE | What is on offer; receive a free bath matt when purchasing the Full Shebang (Full Shebang + Bath Mat worth AUD 220, sold for $138). | 26 November | 29 November |
| Rebecca Vallance | 20% off storewide excluding New Arrivals. | 23 November | 29 November |
| The DOM | Up to 60% per cent off. | 26 November | 29 November |
| Reebok | 40% OFF Les Mills articles with coupon code LM40. | 23 November | 29 November |
| Reebok | Reebok Members Early Access - 40% off full price articles with code EARLY40. | 23 November | 11:59pm 14 November |
| KINDLY | 30% off site wide Use code "BFCM30" at checkout. |
26 November | 29 November |
| Saint Valentine | 30% off sitewide (excluding non jewellery items. | 7am 23 November | Midnight 29 November |
| Sand & Sky | 20% off with no minimum spend, 40% off with AUD140 min spend. Offer available from 22nd for those who sign up. General access from 24th. | 22 November | 3 December |
| MY GLOW 2 | 20% off site wide. | 26 November | 29 November |
| HOLME BEAUTY | 20% store wide. | 24 November | 1 December |
| THE BOOTY CO | 20% off site wide. | 26 November | 29 November |
| WITH KARLA | 20% off – Use code "BFRIDAY" at checkout. | 7pm 24 November | 11:59pm 29 November |
| LASH THERAPY | 30% off site wide – Use code "BFCM" at checkout. | 26 November | 29 November |
| COSMOLOGY | 30% off site wide. | 25 November | 29 November |
| VACAY BODY | 30% off site wide Use code "BFCM30" at checkout. |
26 November | 30 November |
| AUSTRALIAN GLOW | 50% off entire range both instore and online at Priceline or 40% off on the Australian Glow website. | 25 November | 29 November |
| Sheridan | Save 40% on Sheridan*
*Excludes Kids & Baby. |
25 November | 2 December |
| SOLO THE STAPLE | australia wide for orders over $100"}">60% off selected staples + free shipping australia wide for orders over $100. | 19 November | |
| Soulara | $40 off your first order when you spend over $139, using the code HELLO40. | 6 October | 31 December |
| LANA WILKINSON | 20% off site wide (excluding pre-order). | 25 November | 26 November |
| HOLD | buy one get one free – Use code "bfcm". | 26 November | 29 November |
| MYLES GRAY | 30% off site wide (excluding Eadie Bloom). | 26 November | 29 November |
| No.22 | Up to to 20% off everything. | 26 November | 29 November |
| TANICA | Buy 2 bottles and get a free tote. | 26 November | 29 November |
| The Iconic | Up to 50% off selected items. | 22 November | 28 November |
| Therabody | $80-$300 off selected devices. | 19 November | 30 November |
| Vida Glow | 20% off natural marine collagen. | 22 November | 29 November |
| Antler | save 40% site-wide. | ||
| Alemais | 50% Off Selected Styles. | 26 November | 29 November |
| Mejuri | Spend $150 AUD + receive 20% off (before tax). | 24 November | 29 November |
| Holiday | 20% off sitewide. | 24 November | 29 November |
| Nico | 30% Off Selected Styles. | 24 November | 29 November |
| Tuchuzy | Take a further 30%’ off including already reduced items. | 26 November | |
| Kitchen Aid | Save up to 25% on the RRP* of selected products. | 26 November | 4 December |
| Marais | Up to 40% off Selected Brands. | ||
| Order of Style | 20% off site wide with code CYBER. | 24 November | 30 November |
| Parlour X | Parlour X Sale. Use the Discount Code ‘BF15’ at Checkout."}">Take a Further 15% OFF the Parlour X Sale. Use the Discount Code ‘BF15’ at Checkout. | 25 November 23:59 | Monday 29 November |
| Oroton | 20% off all week on full priced items. | 25 November | 29 November |
| AEXAE | 70% off with code blackfriday. | 25 November | 29 November |
| Natasha Schweitzer | 15% off site wide (excludes some pieces) from Friday - Sunday midnight. | 26 November | 28 November midnight |
| Hunter Lab | Receive a complimentary Charcoal Cleansing Stick (value $44) with any purchase over $100. Use code BLACK21. | 25 November | |
| SZADE | 25% off select sunglasses. | 25 November | 29 November 23:59 |
| Nimble | Black Friday 'Game of Chance' promotion - pick a gift a win a discount ‘Feeling Lucky?’ Win up to 50% off everything! |
26 November | 29 November |
| Seed Heritage | 20% off Storewide. | 23 November | 29 November |
| Lounge The Label | Take a further 30% off all sale. | 23 November | 29 November |
| Wotif | 20% or more off selected domestic accommodation. Up to 75% savings on selected international accommodation. Save an additional 12% off using coupon code HOLIDAY12 on Wotif app on selected hotels. |
22 November | 30 November |
| Cultiver | 20% off site-wide sale when using code ENJOY20. | 26 November | 29 November |
What you should know about Black Friday
Black Friday is actually the day after Thanksgiving - which is why its roots began in America.
So how did this one day turn into one of the most widely known in-store and online shopping events across the globe?
It comes down to consumer behaviour. Increased foot traffic in shopping centres after the Thanksgiving public holiday prompted many retailers to start offering sales - an attempt to lure customers their way. This occurrence snowballed. Each year more and more stores involved themselves in this sale event, until it eventually grew to the Black Friday we know today.
This event has become so big that it now spans the weekend and following Monday - which is now called Cyber Monday. Like Black Friday, Cyber Monday is a big day of sales, but were reserved for those that are offered online. Since Black Friday was an in-store event for many years, online stores claimed the Monday as their official sale event. Since the line between offline and online is so blurred, now the weekend is celebrated by all as Cyber Weekend.
Many will still think of this event as purely American. But these days, Australia plays host to just as many Black Friday sales as anywhere else. It's a great time to do you your Christmas shopping.
