November is a month riddled with sales; but if there's one thing that all serious shoppers can agree on, it's that Black Friday is undoubtedly the best. If like us, you love a great sale opportunity, you're probably wondering, when is Black Friday? This year, the monstrous shopping event will fall on Friday November 26 – the perfect kickstart to help you tick off your Christmas shopping list.
Black Friday is always the day after Thanksgiving, and is one of the last major shopping days of the month, falling on the last Friday of November. To truly maximise your shopping (and saving) opportunities, it's important to be well prepared and familiar with how the event works. Black Friday gained popularity as a designated shopping day that takes place the day after Thanksgiving. While Black Friday's roots are based in American culture, thanks to the internet and consumer demand, many Australian brands have jumped on board in recent years to partake in the symbolic shopping event.
Although traditionally, Black Friday is predominately an in-store shopping experience, more-so than ever, our ability to shop the same, incredible sales online come November 26 has never been so valuable. With discounts across all sectors, from fashion, beauty, technology, homewares and even travel, this is the perfect opportunity to start the hunt for your Christmas gifts, or even to treat yourself with a little gift – because who doesn't deserve some retail therapy?
While there's no official start time for the sales given that they now span across various timezones, many retailers will begin at midnight in the United States, with some even commencing the day before on Thanksgiving, or potentially even earlier in the week – which is why it's important to keep a close eye on your favourite brands.
For a curated list of RUSSH approved Black Friday sales, look no further than our guide to the best sales to shop in 2021. If you're wanting to learn more about the shopping event this year, we have all the details right here.