It’s the biggest event of the shopping season. Black Friday falls on November 28 this year, closely followed by Cyber Monday. Luckily, the previously traditional in store event has evolved with the times, giving everyone around the world like us Australians a chance to enjoy the incredible sales too. But don’t get ahead of yourself, conscious shopping is still imperative as purchasing items you’ll wear more than once and enjoy for the years to come is the real bargain.
With this in mind, see our round up of the best luxury sales this year. From fashion, accessories, shoes, bags and even jewellery, be smart and considered. Happy shopping.
All the best luxury Black Friday sales in 2025
| Store | Sale/offer details | Start Date | End Date |
| Dyson | Dyson Black Friday: Over 50% off selected Dyson tech | Live now | Limited time |
| Net-A-Porter | Up to 50% off FW25 | 24 Nov 2025 | 1 Dec 2025 |
| THE ICONIC | 40% off Fashion Styles 30%-50% off Dresses Up to 30% off Sunnies and Swim |
10 Nov 2025 | 2 Dec 2025 |
| MARAIS | Extra 20% off sale and full price items. See the full selection of international designer brands including Maison Margiela, Amiri, Alexander McQueen, Represent, Palm Angels and more |
20 Nov 2025 | 3 Dec 2025 |
| FARFETCH | Extra 20% off sale | Live now | Limited time |
| Adore Beauty | Up to 50% almost everything on thousands of products, including generous discounts on a range of its most popular products and brands such as SkinCeuticals, Estee Lauder, Prada, Medik8, Kerastase and K18 | 23 Nov 2025 | 1 Dec 2025 |
| Sephora | Up to 60% off selected items. Exclusions apply. | 25 Nov 2025 | 1 Dec 2025 |
| MERIT | 20% off sitewide | 24 Nov 2025 | 1 Dec 2025 |
| MARAIS | Extra 20% off markdowns and selected full-price designer pieces from Maison Margiela, Rick Owens, LOEWE and more. Limited time, limited pieces. | 20 Nov 2025 | 3 Dec 2025 |
| McMULLIN | ‘HUGE SALE’ live now. | 6 Nov 2025 | Limited time |
| MCM HOUSE | Our biggest event of the year has officially landed. For a limited time only, enjoy 25-50% off everything at MCM House. | 13 Nov 2025 | Limited time |
| Our Place | Save up to 35% sitewide.
Cookware: Save over 35% on cookware. |
Live now | 2 Dec 2025 |
| DOTSHOP | 25% off all Skincare, Makeup, Fragrance & Devices and 25% off all Fashion & Accessories (exclusions apply) | 19 Nov 2025 | Limited time |
| POSSE | Up to 60% off Archive Collections | 16 Nov 2025 | 2 Dec 2025 |
| St Agni | 30% off selected styles | 24 Nov 2025 | 1 Dec 2025 |
| Calvin Klein | 40% off store wide + additional 10% off for VIP's | 20 Nov 2025 | 25 Nov 2025 |
| Clarins | 20% off sitewide and at its Sydney Boutique in the QVB | 25 Nov 2025 | 1 Dec 2025 |
| BON CHARGE | Get Ready for BON CHARGE’s Black Friday Sale! 25% OFF site-wide | 14 Nov 2025 | 5 Dec 2025 |
| BEC + BRIDGE | For one day only, 25% off all site-wide products. This limited time offer is available Online + In store on all products, including New Season. | 28 Nov 2025 | 28 Nov 2025 |
| RATIONALE | Receive Exclusive Holiday Gifts with Qualifying Purchases. | 26 Nov 2025 | 1 Dec 2025 |
| Flamingo Estate | Get 20% off sitewide | 25 Nov 2025 | 2 Dec 2025 |
| AGMES | 25% off sitewide | 24 Nov 2025 | 1 Dec 2025 |
| AJE | 25% off BLACK FRIDAY EDIT | 17 Nov 2025 | Limited time |
| Carl Friedrik | Shop 30% off sitewide on luxury travel goods, including best-selling Carry On-X, Hybrid Trunks and Leather. | 24 Nov 2025 | 1 Dec 2025 |
| Rachel Donath | Only sale event of the year coming soon. | 25 Nov 2025 | Limited time |
| Anna Quan | Up To 60% Off Selected Styles. Excludes Resort and selected Fall styles. | 19 Nov 2025 | 1 Dec 2025 |
| Verafied | 15% off site wide (including new launches) | 28 Nov 2025 | 1 Dec 2025 |
| Monos | Sitewide 25% off sale | 6 Nov 2025 | 2 Dec 2025 |
| Michael Hill | 25-30% off selected jewellery. T&Cs apply. | 3 Nov 2025 | 1 Dec 2025 |
| Ninja | Up to $200 off top-rated appliances plus a series of exclusive daily deals | 13 Nov 2025 | 1 Dec 2025 |
| Travel Associates | Up to 50% off luxury cruise itineraries from some of the world’s most renowned cruise lines as well as package deals on European getaways and Hotel deals. | Live now | Limited time |
Interested in learning more about Black Friday? Don’t worry, we’ve got you covered. From everything you need to know about Black Friday 2024, to a detailed guide on the shopping event this year.
We even have a curated list of the best Black Friday sales this year, the Black Friday beauty sales you’ll want to know about, the best homeware sales, the best fashion sales.
Lastly, on what not to do – familiarise yourself with the brands you won’t find on sale this Black Friday. Consider these your forever investment pieces.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
