As Black Friday greets us once again on November 24, we're strapping in for a big one, especially in Australia. While we always do our best to eschew sales that support mass consumerism and more often than not, collide with our pact to protect the already fragile climate, Black Friday can be a rare opportunity to purchase pieces for your forever wardrobe at a discounted price - when done sparingly and thoughtfully of course. Our MO is to use Black Friday as an opportunity to purchase timeless pieces that have taken up space in your wish list for months, in the interest of curating a wardrobe where every single piece is special and ultimately wearable.
Some of you may be unaware that Black Friday originated as the Friday after Thanksgiving where US brands and retailers offer substantial discounts on their offerings. The shopping event began in the US, but because of the sheer size of sales - and of course, the digital age - the occasion has spread internationally, meaning the sales to hit Australia on November 24 will feature all kinds of deals that appear almost too good to be true... almost.
This year, we've glued our eyes to the fashion sales, and the deals will be some of the largest of the year. From established online retailers to smaller, more independently-owned brands, you'll be sure to find something meaningful to add to your wardrobe, especially with summer ahead. With this in mind, we've crafted an edit of items, sales, and specific pieces for the shopping ahead.
Best fashion sales at Black Friday 2023
| Store | Sale/offer details | Start Date | End Date |
| Swarovski | Save up to 40% on select styles | 15 Nov 2023 | 27 Nov 2023 |
| Gorman | 20-50% off storewide | 15 Nov 2023 | 28 Nov 2023 |
| Michael Kors | Enjoy 25% off this Black Friday at Michael Kors | 20 Nov 2023 | 27 Nov 2023 |
| Kate Spade | Online Presale: 30% OFF Full Price, 60% OFF Outlet (only for Nov 21st), 20% off full price 22nd-26th, | 21 Nov 2023 | 26 Nov 2023 |
| Coach | Enjoy 20% OFF SITEWIDE | 21 Nov 2023 | 26 Nov 2023 |
| The North Face | BLACK FRIDAY: Up to 30% OFF Selected Styles | 23 Nov 2023 | 26 Nov 2023 |
| Wrangler | BLACK FRIDAY: 30% OFF SITEWIDE | 21 Nov 2023 | 24 Nov 2023 |
| SPEEDO | BLACK FRIDAY: Save 30 to 50% OFF SITEWIDE* | 20 Nov 2023 | 27 Nov 2023 |
| Neuw Denim | Main Offer: Up To 30% OFF EVERYTHING* + Further 5% When You Sign Up | 20 Nov 2023 | 27 Nov 2023 |
| SAINT VALENTINE | 30% off store wide (in store and online) | 14 Nov 2023 | 27 Nov 2023 |
| Net-A-Porter | Black Friday up to 30% off 20-22 Nov (for 3 days), Cyber Weekend up to 50% off 23 – 27 Nov (for 5 days) | 20 Nov 2023 | 27 Nov 2023 |
| Charles & Keith | BFCM Warm-Up Promotion: Enjoy up to 50% off + an additional 15% OFF* selected items with a min. spend of AU$130. Plus, use promo code “CKAUBFCM2023” to enjoy 15% off full-priced items* | 20 Nov 2023 | Charles & Keith for more info."}"> |
| Farfetch | 20% off + free shipping on selected sale items | 20 Nov 2023 | 1 Dec 2023 |
| Andie Swim | Up to 40% off | 17 Nov 2023 | 26 Nov 2023 |
| Alias Mae | 25% off sitewide | 23 Nov 2023 | 28 Nov 2023 |
| by charlotte | 25% off sitewide with code PINK25 | 24 Nov 2023 | 27 Nov 2023 |
| Marimekko | 30% off storewide | 20 Nov 2023 | 26 Nov 2023 |
| Strand | Up to 50% off selected styles | 18 Nov 2023 | 26 Nov 2023 |
| Eyewear Index | Up to 80% off Gucci, Chloe, Balenciaga, Saint Laurent, Bottega Veneta | 22 Nov 2023 | 28 Nov 2023 |
| Bonds | 40% off sitewide | 22 Nov 2023 | 27 Nov 2023 |
| Mejuri | 20% off, with minimum spend of $150AUD | 21 Nov 2023 | 27 Nov 2023 |
| Pfeiffer | 30% off the edit and an extra 30% off sale | 20 Nov 2023 | 27 Nov 2023 |
| Emma Mulholland on Holiday | 30-80% off site-wide (excluding new season) prices as marked no code required | 24 Nov 2023 | 27 Nov 2023 |
| Henne | 20% off selected pieces | 19 Nov 2023 | 27 Nov 2023 |
| Bianca Spender | 60% Off Online Archive Sale | 22 Nov 2023 | 27 Nov 2023 |
| Veronika Maine | Cyber Sale | 30% Off Everything | 20 Nov 2023 | 27 Nov 2023 |
| Converse | Up to 60% off selected styles prices as marked | 20 Nov 2023 | 26 Nov 2023 |
| GIMME | Buy 1 item, get 30% off the second. Site wide, including new collection, using code BFCM30 | 24 Nov 2023 | 27 Nov 2023 |
| BONDI BORN | Up to 70% off past collections and free shipping on all orders over $200 | 16 Nov 2023 | 30 Nov 2023 |
| Teva | Up to 50% off selected styles | 22 Nov 2023 | 27 Nov 2023 |
| Monica Vinader | 30% off all items, with daily flash sales offering up to 50% off select pieces throughout | 17 Nov 2023 | 28 Nov 2023 |
| Christopher Esber | 60% off selected styles | 22 Nov 2023 | 29 Nov 2023 |
| Lee Mathews | Lee Mathews merchandise"}">30% off ALL full priced Lee Mathews merchandise | 22 Nov 2023 | 24 Nov 2023 |
| ST. AGNI | 30% off sitewide, excluding Resort 24, pre-order and third party products, using code TAKE30 | 19 Nov 2023 | 27 Nov 2023 |
| SOLAQUA | 30% off site wide, excluding Resort 24 | 23 Nov 2023 | 28 Nov 2023 |
| Cue | 30% off everything | 21 Nov 2023 | 27 Nov 2023 |
| Champion | Up to 40% off store-wide | 22 Nov 2023 | 28 Nov 2023 |
| Paire | Up to 40% off sitewide | Live now! | 30 Nov 2023 |
| Ksubi | Up to 50% off selected styles | 14 Nov 2023 | 3 Dec 2023 |
| Lululemon | (NO % off mentioned) "Black Friday And Free Shipping all at lululemon" - new markdown items will be dropped on Black Friday | 21 Nov 2023 | 28 Nov 2023 |
| LMND | Further 20% off markdown items (selected styles), use code BF30 at checkout | 17 Nov 2023 | Contact LMND for more info. |
| Aje Athletica | 30% sitewide discount and an additional 30% off sale items | 21 Nov 2023 | 27 Nov 2023 |
| Le Specs | Offering 30% off sitewide (excluding gift cards) | 21 Nov 2023 | 27 Nov 2023 |
| YOOX | PROMO BLACK FRIDAY UP TO 80% OFF | 24 Nov 2023 | 26 Nov 2023 |
| Matches Fashion | AW23 Sale – up to 50% off | 20 Nov 2023 | 4 Dec 2023 |
| The UNDONE | 20% off Storewide* with code BFCM23 | 21 Nov 2023 | 28 Nov 2023 |
| Amber Sceats | Black Friday Sale 50% OFF SITEWIDE with code BF50 | 21 Nov 2023 | 27 Nov 2023 |
| Roxy | Black Friday - Extra 30% Off Sale Styles | 21 Nov 2023 | 26 Nov 2023 |
| Assembly Label | Black Friday - up to 60% off on new season clothing, premium styles, core essentials and accessories. | 22 Nov 2023 | 27 Nov 2023 |
| Bec + Bridge | Up to 50% off the Cyber Sale Edit. | 22 Nov 2023 | 27 Nov 2023 |
| Calvin Klein | 40% off full-price styles* | 21 Nov 2023 | 23 Nov 2023 |
| Cotton On / Cotton On Body | 30% off site-wide | 22 Nov 2023 | 27 Nov 2023 |
| David Jones | 20-60% off select items | 13 Nov 2023 | 27 Nov 2023 |
| Hyde & Stone | 30% OFF SITEWIDE, USE CODE: 'SAVE30' | Live now! | 27 Nov 2023 |
| DISSH | 20% off the edit | 22 Nov 2023 | 27 Nov 2023 |
| General Pants | 30% off everything | 22 Nov 2023 | 27 Nov 2023 |
| INCU | 30% off selected styles. | 22 Nov 2023 | 27 Nov 2023 |
| Levi's | 30% Off Everything* | 22 Nov 2023 | 27 Nov 2023 |
| SIR. | Further 20% off sale items. | 22 Nov 2023 | 27 Nov 2023 |
| With Jean | 30% OFF SITEWIDE* USE CODE: BLACKFRIDAY | 22 Nov 2023 | 27 Nov 2023 |
| New Balance | Up to 50% off selected styles* | 22 Nov 2023 | 27 Nov 2023 |
| adidas | Up to 40% off online. | 22 Nov 2023 | 27 Nov 2023 |
| Nike | Up to 60% off. Extra 25% off select sale items with code BLACKFRIDAY at checkout. | 22 Nov 2023 | 27 Nov 2023 |
| Bamba Swim | 30% off store-wide | 25 Nov 2023 | 1 Dec 2023 |
| Frankie's Bikinis | 25% off site-wide. 70% off sale. | 22 Nov 2023 | 27 Nov 2023 |
| BOSS | 40% Off selected styles instore and online | 20 Nov 2023 | 27 Nov 2023 |
| Tommy Hilfiger | 40% Off Storewide and Online | 21 Nov 2023 | 27 Nov 2023 |
| CAMILLA | Up to 30% off selected full-price items, plus take a further 30% off Sale items. Use code BRIGHTSIDE | 22 Nov 2023 | 29 Nov 2023 |
| COS | Shop clothes and accessories for men and women with a 20% discount sitewide at COS | 24 Nov 2023 | 27 Nov 2023 |
| Emu | footwear for men, women and kids"}">Enjoy 25-50% off sheepskin footwear for men, women and kids | 20 Nov 2023 | 28 Nov 2023 |
| Style Runner | 30% off popular shoes and clothing during the Stylerunner Cyber Sale. Discover great deals across brands like Nike, New Balance, Leelo, Dylan Kain, Veja and more. Use code CYBER30 at checkout | 17 Nov 2023 | 26 Nov 2023 |
| The DOM | Up to 70% off popular brands at The DOM this Black Friday. Featured brands include 40% off Champion, 20% off selected Jo Mercer styles, an extra 20% off Hugo Boss, and 30% off St. Agni. | 21 Nov 2023 | 30 Nov 2023 |
| Jac + Jack | Take 30 percent off* a range of full price, including a selection of new season and seasons past. When you spend $350+ site wide, in stores or at our outlet receive a $50 gift voucher to use on your next full price purchase | Live now! | 27 Nov 2023 |
| Song for the Mute | 30% off the 23.2 2000 collection excluding core collection styles | 24 Nov 2023 | 27 Nov 2023 |
| Arms of Eve | 25% off site wide (excluding stacks and bundles, which are already marked at 20% off) and customers can shop with the code BF25. | Live now! | Contact Arms of Eve for more info. |
| Acler | 20% Off Selected Full Price Styles + An Additional 20% Off Sale | 21 Nov 2023 | 27 Nov 2023 |
| Lack of Color | Take a further 30% off sale items | 24 Nov 2023 | 26 Nov 2023 |
| Petit Grand | Black Friday and Cyber Monday - Code is: SALE23 to get 10% off all styles across our website. | 21 Nov 2023 | 27 Nov 2023 |
| Elka Collective | Up to 40% off Selected Styles | 21 Nov 2023 | 27 Nov 2023 |
| Agmes | 25% off almost everything on the site (except some of our newest styles), no code needed. | 21 Nov 2023 | 27 Nov 2023 |
Stay tuned for many more edits from all of our editors here at RUSSH. And since this is only the tip of the iceberg, don't forget to check back for updates along the way. Happy shopping!
