As Black Friday rolls around again, this year's November 27 sales are likely to be bigger than ever, especially in Australia. While we're never fans of frenzy sales which support mass consumerism and more often than not, contribute to the impending doom of our already fragile climate, Black Friday can be a great opportunity to purchase pieces for your forever wardrobe at a discounted price - which, especially after COVID-19 has left many of us in financial hardship, is never an unwelcome thing. Our motto is to use Black Friday as an opportunity to purchase enduring pieces that you've perhaps had your eye on for a few months, in the interest in cultivating a wardrobe where everything feels special and wearable.

In its purest of forms, Black Friday originated as is the Friday after Thanksgiving where US brands and retailers offer substantial discounts on their offerings. The shopping event originated in the US, but because of the sheer volume of sales - and of course, the digital age - the event has spanned over the entire globe, meaning the sales to hit Australia on November 27 are set to be featuring all kinds of undeniably sweet deals.

This year, we've got our eyes closely on fashion sales, and we're anticipating that the deals will be some of the biggest of the year. From large online retailers to smaller, more independently-owned labels, you'll be sure to find a few pieces to add to your wardrobe, especially with summer ahead. With this in mind, we've crafted a carefully curated edit of items, sales, and specific pieces to make your shopping experience a little easier this year.

Best fashion sales at Black Friday 2020

• Meruji - Buy more, save more (buy 1, get 10% off; buy 2, get 15% off; buy 3, get 20% off) - ends December 3
• Net-a-Porter - Up to 50% off + extra 15% off marked items - ends soon
• Reebok - Up to 60% off outlet and 30% off full prices apparel and footwear. Free shipping on all orders, use the code ‘BLACKFRIDAY35’ at the checkout to access the discount - ends November 30
• Coach - 20% off full-priced items 
• Calvin Klein Underwear - 40% off storewide - ends November 30
• Maria Farro - 20% off site-wide, use code ‘FARROFRIDAY'
• Reliquia Jewellery - 30% off site wide and spend over $350 to receive a gift with purchase valued at $200. Use code ‘BFCM’
• Friends with Frank - 20% off sitewide (with a minimum spend of $200) - ends November 27 midnight
• SABA - 25% off storewide* excludes full price leather & vegan leather - ends November 30
• JAG - 20% off storewide* excludes full price leather - ends November 30
• The Outnet - Up to 70% + extra 25% off everything with code ‘BLACKFRIDAY’, excludes Just In and Bestsellers - ends December 1st
• Jasmine and Will - Spend and Save (Spend $250, save $50 – code Holiday50, spend $400 and save $100 –code Holiday100). Plus free domestic shipping with no minimum spend - ends November 30
• Pandora - 20% off* excludes Star Wars, Harry Potter Time Turner, UNICEF and 20th Anniversary Limited Edition jewellery collection - ends November 30
• Country Road - 20% off everything in store and online - ends November 29
• SIR the label - 20% off Preface '20 and  20% off sale, use code FLASH20 - ends November 27
  
• Mara & Mine - 35% off site-wide, use the code ‘BLACKFRIDAY35’ at the checkout to access the discount - ends November 30
• Order of Style - 20% off site-wide, use the code ‘CYBER20’ at the checkout to access the discount - ends 11:59pm November 30
• Hugo Boss - 30% off selected menswear, womenswear, footwear and accessories, 40% off selected men’s suits, blazers and formal trousers - ends November 30
• Hakea Swim - 20% off with code ‘HAKEAPALS20’ and 5% from each sale will be directly donated to Seed Mob (Australia’s first Indigenous youth climate network)
• Selfe Studios - 30% off site-wide, use code ’SELFE30’
• St. Agni - 20% off selected styles
• Auguste the Label - 30% off selected new arrivals - ends November 29
• Sportscraft - 20% off storewide* excludes full price leather and outlet - ends November 29
• Sandy Liang - FW20 Styles marked down 30% off, $100 gift card with any purchase over $500, $300 gift card with any purchase over $1000, $500 gift card with any purchase over $2000
• Industrie Africa - Select designers up to 20% off
• Alix Yang - 30% off site-wide, discount applied at checkout - ends November 30
• William Edouard - 20% off all rings, use code BFCM20
• Double Rainbou - Up to 80% off

Stay tuned for many-an-edit's from all of our editors, which will roll out over the sale period, and don't forget to check back for updates along the way. Happy shopping, and remember to buy consciously, with lasting purchases in mind this Black Friday.