Celebrity fashion labels come and they go. Just this morning, Kylie Jenner soft-launched her own brand Khy, while early in 2022, Alexa Chung announced the closure of her eponymous label after five years in the business. So what does it take for a celebrity-helmed to thrive? I bet the Olsen twins would have a great answer.
Below, RUSSH rounds up 5 celebrity fashion labels we hold in high esteem. From The Row to Stella McCartney, these designers have earned their stripes. We hope you love them just as much as we do.
Although many have tried, few have been able to replicate the success and special recipe at Mary-Kate and Ashley Olsen's revered label, The Row, which all began in pursuit of the perfect T-shirt. Quiet and understated, yet potent and commanding, The Row is for luxury uniforms – with a luxury price tag. The Olsen twins may not have any formal design training, however they've made up for it with year's spent on set watching costume designers tailor entire wardrobes to fit their petite frames. The rest has been picked up with a little grit, determination and – we imagine, many cigarette breaks.
Victoria Beckham has lived many lives, evolving from pop star to footballer's wife, before arriving at her current career as a respected player in the realm of luxury fashion. Her clothes inhabit a similar space to The Row, Khaite, Lemaire and, when it eventually debuts, Phoebe Philo's eponymous brand. With flagship stores in London and Hong Kong, Posh is really living up to her old nickname.
GUEST IN RESIDENCE
You could tack Gigi Hadid's name to a safety pin, and people would show up in droves. What's remarkable, is that the model chose not too, demonstrating the real intent behind her all-cashmere label, rather than relying on it as a cash cow. Although the knitwear label has been up and running for just over a year, it's established itself for its quality and sustainability-first mindset. The fact that the clothing line is stylish, is just the cherry on top.
Nowadays, most will know McCartney in her own right. But before the fashion designer's fabled 1995 Central Saint Martins graduate show (in which 90s supers like Kate Moss and Naomi Campbell walked), she was a celebrity known in relation to her parent's success. This is no longer the case, and in the years since McCartney has forged her own path defined by an unwavering commitment to sustainability and creating luxury fashion with a conscience.
SAVAGE X FENTY
We all know Rihanna exists on her own playing field. The musician, beauty mogul and designer has always played by her own rules. Nothing demonstrates this better than her lingerie brand, which she co-founded in 2018. While Rihanna may have stepped down earlier this year at its CEO, we can't help but feel an immense gratitude for the brand's existence. It came at a time when diversity was at an all time low and few saw themselves represented in any meaningful way. Instead of waiting for competitors like Victoria's Secret to catch up, Savage X Fenty built its own lace-covered empire.