In what feels like a natural next step, Stella McCartney is entering the world of beauty to launch a line of sustainable and clean skincare. Dubbed STELLA, the designer has always been at the forefront of conscious thinking, and this new venture provides an opportunity to extend the philosophy beyond the clothes.
Beginning with three products, the range includes a cleanser, serum and moisturiser, all of which are vegan and cruelty-free. In STELLA vernacular, they are known as the Reset Cleanser, which removes impurities while keeping the skin's pH levels regular, the Alter-Care Serum, which was created with the skin and under eye area in mind and the Restore Cream which aids skin elasticity and improves the appearance of fine lines and wrinkles.
McCartney spent three years formulating the range, which she was adamant needed to be, "vegan, cruelty-free, essential, effective, in harmony with the skin and, of course, with nature," per W. In the end, she ended up ruling out more than 2000 ingredients to fulfil this brief, landing on a range that is made with at least 99% natural-origin ingredients, the last 1% reserved for preservatives to keep the products stable.
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Drawing from her upbringing in Scotland, which was deliberately earthy and driven by the land, McCartney has identified a lineup of core ingredients in the range, namely, Biotechnological Lingonberry Extract, Organic Rock Samphire, Wild Organic Birch Sap and Wild Harvested Dulse Algae Extract.
For the launch, Stella McCartney has also collaborated with famous nose, Francis Kurkdjian, on a perfume that reflects the olfactory characteristics of Scotland in April. It's suitable for all skin types, especially those with sensitivities and uses 89.6% natural-origin ingredients.
“I was raised to see things from a different perspective, to question and challenge conventions, to seek out another way. Growing up in Scotland, I learnt to smell nature, hear her, learn from her and most importantly respect her. I believe she has it all and if we see that, we can feed our body and our soul inside and out,” McCartney explained in a press release.