Fashion / Style

The underwear brands that should be in your wardrobe

Delicate and sweet, soft and luxurious. These are the underwear brands to know, wear and love. From second skin shapewear, to sensual delights, luxurious conscious basics, and even briefs that double as a protective barrier against your period. Our model muses have worn this trend well. Now see our round up the underwear brands that should definitely be on your radar.



File under the ultimate dream set. Hailing from Italy, softandwet is an independent underwear brand embracing the female form and delicate femininity. Each piece is handmade in Italy through locally sourced materials (nothing mass produced) that create not only desirable, but truly wearable pieces. Don’t be fooled by the silky exteriors, each garment is crafted to be breathable with natural fibres (big plus) and thermal qualities to regulate our body temperature. The result, tender, sensual pieces with ruffle wave like detailings that hug the female form just so. Soft, seductive luxuries with a conscious mind.




Understated, simple and effective basics – those staples we all need for the comfort of everyday. Brisbane based NICO is committed to cultivating ethical and sustainable transparency in the fashion industry – creating high quality pieces in an array of muted colours, shapes, sizes and materials such as plant dyed organic and recycled cottons. The brand also creates matching tees, socks and body suits to complete the perfect stay home outfits for these times of isolation.




The underwear that also serves as period protection. After almost two years of countless prototypes, Modibodi created the ultimate safe and sustainable product for women. Featuring high quality tech fabrics (Bamboo, Merino Perform Wool and Microfibre) along with breathable and antimicrobial fibres, a slim, stain resistant lining (for periods and leaks) along with a moisture and odour fighting lining for when the heat and sweat picks up. This product has also been tried and tested by some RUSSH team members, and yes it does work. Functional, resilient and breaking taboos – the evolved underwear.




Yes, this is from Kim Kardashian but shut up stay with me. I mean, like this woman needs anymore success, she’s now created a line of body-conscious shapewear and underwear (even loungewear) that is super chic and desirable. Featuring bodysuits, shorts, briefs, bralettes, thongs, tanks, you name it, she’s got it. There’s the cotton collection, smooth essentials, mesh intimates, stretch satin, I could go on. Comfortable, flattering, and really quite simple and no fuss (this coming from a Kardashian no less). BRB must go try everything on.




Soft natural fabrications, organic cotton materials and streamlined sleek silhouettes. Skin is not just about underwear, but a lifestyle brand too – featuring an array of loungewear, sleepwear, swimwear and even accessories for the everyday and night. The lingerie essentials include bras, briefs and bodysuits in a calming palette for extreme ease and comfort. Another brand to add to the list of complete working from home attire.