First we saw the Supreme box logo sticker in Tiffany blue. Next it was a game of Chinese Whispers murmuring away that we may expect "jewellery, accessories and more". Now, we're here to greet its official announcement. Two native New Yorkers, Tiffany & Co. and Supreme are coming together in collaboration and have finally released the first teaser.
It's not the first time that New York's downtown streetwear label Supreme has somehow shimmied its way into luxury. As we first saw back in 2017 with its collaboration with Louis Vuitton, we have also seen the brand partner with everyone from Hanes, Adam Kimmel, Lacoste and Comme des Garçons.
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Now, it only seems to make sense that two of New York's biggest icons, one uptown and one downtown, go hand in hand in fashion partnership and marriage. Marking the first time Supreme has joined alliance with a luxury jeweller, we're still waiting in anticipation for more details on what's to come. Not too much has been revealed just yet, just word around town that we might expect sterling silver necklaces, a pearl necklace, heart shaped pocket knives and a Tiffany &. Co x Supreme star bracelet.
And as with every partnership, there's always an official teaser. Putting streetwear and fashion fans into a dark spiral, Tiffany & Co. and Supreme have unveiled a 19 second video on social media showing team rider Sean Pablo wearing a Tiffany & Co. pearl necklace with a silver pendant, bearing the classic Tiffany & Co. "Please Return To" followed by the Supreme box logo etched below.
In light of Tiffany & Co.'s most recent campaign work including This is Not Your Mother’s Tiffany and About Love with Beyonce and Jay Z; the luxury jeweller continues to add another prolific venture to the House. More information, news and updates are to follow regarding the Tiffany & Co. x Supreme collaboration and its official release and on sale date.