It's been over 20 years since Beyoncé and Jay-Z first began their relationship. As the years have rolled by we've been privy to their many milestones. We all watched on, starry-eyed, as they tied the knot in 2008 and welcomed the treasure that is Blue Ivy Carter into the world four years later. Now, as the Carters ring in two decades together they're now Tiffany & Co. ambassadors, starring in a Breakfast At Tiffany's themed campaign aptly titled 'About Love'.
Of course, we caught our first glimpse of the campaign back in August; Beyoncé and Jay-Z posed in front of a Tiffany-blue Basquiat painting, Bey styled in Givenchy in a dazzling tribute to Audrey Hepburn. But what we've all been holding out for is Beyoncé's dreamy rendition of Moon River, which was first sung by Hepburn on a fire escape in the 1961 classic Breakfast at Tiffany's. And we're here to confirm that Beyoncé's cover stands up to the original — although we never doubted it would.
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Lensed at Orum House in Los Angeles, a site chosen by the Carters personally, the video unfolds with Jay-Z at a typewriter and Beyoncé before a grand piano. Intimate scenes of the two lovers play out. Each scene shrouded in that vaseline-on-the-lens dream-like quality present in Blake Edwards 1961 film. Jay Z captures Beyoncé serenading him on a Super 8, the two circle each other and we see Beyoncé caress her husband as he lies in her lap.
Naturally, the campaign glitters with Tiffany & Co.'s pieces. The most notable of which is the Tiffany diamond, which rests on Beyoncé's chest and is styled in various positions through the short film. All we can say is, it's a piece fitting for the majesty of Queen Bey, the first Black women to wear the famous gem in a lineup of only three previous wearers. Namely, Mary Whitehouse, Audrey and then Lady Gaga at the 2019 Oscars. Jay Z sports Jean Schlumberger's historic 'Bird on a Rock' brooch — it seems Schlumberger is continuing his role of dressing fashions elite even posthumously.
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What's more, the 'About Love' campaign is not purely here to appeal to our aesthetic sensibilities. Tiffany & Co. are spreading that love beyond the romance-filled walls of Beyoncé and Jay-Z's love nest. How are they doing this? Well, the jeweller is pledging $2 million USD to scholarship funding for students in the arts and creatives fields at Historically Black Colleges and Universities (HBCUs) as part of its 'Tiffany & Co. About Love Scholarship Program'. With guidance from Beyoncé's initiative BeyGOOD and the Shawn Carter Foundation, the scholarship will be available to students at Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio.
You can view Beyoncé's rendition of Moon River below.