The experience of walking into a luxury boutique where you can see, smell and touch is a treasured past time. The tactility of the exploit is a pleasure in itself. But if COVID has taught us anything, in-real-life experiences are not always guaranteed. And with more and more of us moving to different parts of the country, to experience seachanges, treechanges or just lifestyles closer to nature, many of us will miss the conveniences of living close by a metropolitan hub and its many flagship trappings.
So it only makes sense that luxury should go digital. Introducing Dior's new online store - from September 16, Dior's collections will be available to shop online across Australia.
While selected lines from Dior's beauty portfolio were available to be purchased online through selected third party retailers, for most Dior products and pieces, this is the first time they will be available to buy online within Australia, with Australian pricing.
Dior.com will showcase the latest Dior collections, in both mens and womens, across ready-to-wear, accessories, fine jewellery, time pieces - and even pieces from Dior Maison, Dior's much-coveted line of objects for the home.
Naturally, it wouldn't be a Dior launch without an appropriate celebration. In honour of the new store, Dior has introduced a curated selection of Australian exclusive products that will be sold only on Dior.com Australia. This includes cult items like the timeless 'Lady Dior' bag in yarrow pink quilted leather with enamelled charms. Also both the 'Dior Book Tote' and ‘Dior Cannage’ headband are reimagined in grey velvet iterations with ‘Mizza' embroidery - the leopard motif inspired by Mizza Bricard, Monsieur Dior’s muse. We'll even have a limited edition Dior Saddle, one of the House's collector items.
Of course there are many more, all of which are available to peruse and experience online now. Head to Dior.com to see the new digital home of Dior for yourself.