It appears to be that time of the year, where all our favourite luxury brands start rolling out their campaigns one by one. And honestly, who better to keep a keen eye on than the work of Anthony Vaccarello behind Saint Laurent for Fall 21?
Once again, we see a cast full of fashions most familiar faces only this time, they are met with a touch of tasteful obscurity. As with for Saint Laurent's Fall 21 campaign, we see Anthony Vaccarello partnering up with renown fashion photographer David Sims, only this time setting out to explore a personality study. In light of all surprises, for Fall 21 Anthony Vaccarello leaves the world of highly glamourised fashion campaigns aside, and instead opts in for an emotionally charged character driven drama directed by David Sims, starring French actress Béatrice Dalle.
Intimate, thought provoking and at times, almost voyeuristic; the film features Dalle dressed head to toe in Saint Laurent Fall 21, dropping to her knees in despair amidst what appears to be a mental breakdown. Through this kind of film, one can only assume that the campaign has set out to push some serious boundaries in fashion advertising - one that cross examines both raw human vulnerability with celebrity aspirations.
The photographic campaign series, also lensed by David Sims, plays alongside similar themes starring an all star cast of Sihanna Shalaj, Beatrice Dalle, Indya Moore, Talia Ryder and Australia's very own model Abbey Lee. Always looking to expand the horizons of how we think about fashion, film and iconography - Anthony Vaccarello's Saint Laurent Fall 21 campaign serves nothing less than both the provocative and beautifully haunting. A definite far departure in mood from Anthony Vaccarello and Saint Laurent's latest Rive Droite project titled Summer, but then again we have come to expect nothing less than surprises from Anthony Vaccarello and his Saint Laurent.
The full campaign is available now for view throughout all official Saint Laurent social media channels, as well as the collection to be made available soon on ysl.com.