Creative and artistic director Anthony Vaccarello has finally unveiled the long-anticipated new collection of Denim for Saint Laurent 2021. A beautifully raw and distressed collection with 70s-inspired scuts and slim-fitting silhouettes, Saint Laurent's Denim Collection 2021 campaign proved to be just as iconic as the collection it followed.
Hailey Bieber, Romeo Beckham Sonny Hall, Megan Miles and Anok Yai debuted are the faces in the stark campaign. Black and white imagery, reminiscent of rock and roll icons throughout the 70s, reminds us of the House's identity. Continuing the theme, we see these scenes take centre stage with an exclusive 15 second campaign teaser starring Romeo Beckham, backdropped to the resounding sounds of Arsun's track Southern Winds.
Nostalgic, raw and both modern and timeless, the denim collection marries both the distressed with reworked classics. Carrying over stonewashed and vintage-inspired lines, the collection also includes a collegiate tweed blazer, monogrammed tulle jersey underwear, 70s blue trashed-denim destroyed jackets alongside raw hemmed denim shorts and jeans. Accessories follow the collection all the way through from a suede butterfly buckle belt to Saint Laurent's Oversized Stirrup Pendant in Metal.
The Saint Laurent Denim 2021 campaign remains strong and compelling, shot and directed by another established Sorrenti, Gray Sorrenti. The newly announced face of Saint Laurent Fall Winter 2021 Romeo Beckham stars in the video, one that is soft, nostalgic and heavenly. With a full, all-rounded collection comprising of jeans, outerwear, underwear and accessories; creative director Anthony Vaccarello continues to widen Saint Laurent's scope outside of its established ties in ready-to-wear and Saint Laurent Rive Droite.
Following on from its success with the launch of Saint Laurent Denim 2020, the new Saint Laurent Denim 2021 campaign and collection is available now through ysl.com with more updates and information available throughout all official Saint Laurent social media channels. To view the full collection and campaign, head to ysl.com now.