Beauty / Favourites

LGBTQ+ beauty creators you should be following for ultimate inspiration

queer beauty creators

We here at RUSSH know the importance of creativity in the industry. It's never been more important than right now than to celebrate amazing talent. With the beauty industry really hitting its stride over the past few years across TikTok and Instagram, we've really got to know the faces behind the page on a whole new level.

Which is why we're sharing our favourite known, loved and fresh queer faces in the beauty industry. Here, we’ve put together our list of all the talented LGBTQI+ beauty creators whose tips, tricks and product recommendations keep us informed and inspired day in and day out.


Brandon Scott


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If you're a fan of jaw-dropping transformational looks and special FX look no further than Brandon Scott for truly stan-worthy glam. His feed is truly a whirlwind of wonderful electric glamour. Rising up the ranks with reels of his inventive looks, and exciting and playful use of colour, there is no one we would rather sit and scroll through.




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Myla's feed is all about vibrant beauty looks. If you're searching for full glam beauty inspiration, you'll find it here – from playful, winged eyes, bright acrylics and hair tips. They frequently post about embracing the body and honouring self-love. Consider their page a welcome positivity injection.


Iain Jeffery


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Melbourne-based beauty influencer Iain Jeffrey understood the glam assignment. With a feed dedicated to a lo-fi beauty aesthetic, it's their knowledge of hybrid beauty and glowing skin that really shines. We know who we will be going to for all the best gold inspired eye looks. Simply glorious!


AJ Clementine


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Aj's feed is a lesson in bold and electric inspired, but more than anything she provides a safe space to discuss her experience with transphobia, racism, and life dating a white cis man as a trans, Filipino woman. All done while keeping a sense of humour and some truly memorable TikTok moments.


Mei Pang


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If you haven't born witness to Mei's feed, get ready to go on an inspiring journey. Yes, her looks are something of the complicated variety but that hasn't stopped her upward climb on up to three million followers. Mei’s technique shows the transformational power of makeup. Most importantly, you'll get a sense of her wonderful flair of colour — all the while explaining in detail all the products she uses.


Ryan Bailey Potter

Of course, we have all the time in the world for exuberant fashion, but sometimes we just want some simple beauty. Thankfully, we have Ryan Bailey Potter, and his soft touch to beautiful hair and skin. He is well versed in all areas of beauty, and generously gives up his time to demonstrate and discuss all the best tips and tricks.


Auerelia Tokington


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Aurelia is a neighbour of ours from across the pond in New Zealand. Not only have they released an inspiring Ted Talk, but their Instagram is an inspiring masterclass in all the ways to explore our individual beauty. Always down for a bit of a laugh, their feed is a delightful escape into ethereal glam.

Deni Todorovič


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As an author, activist and creator, Deni has a lot to share. He is on a mission to de-gender beauty and fashion through representation. His feed is abundant with positivity and light and a great place to visit for some of that pride inspiration.

Marcus Petaccia


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Marcus Petaccia is a Sydney-based brand designer and beauty guru that explores his creativity through his Instagram account @beatbymarcus. Wander through his feed for some truly colourful and out-of-this-world looks to get you going for pride. Follow for a full alien beat or some classic and gorgeous glam.

Stay inspired, follow us.

Images: @meicrosoft / @ryanbaileypotter