Earlier this month, Kirby Jean-Raymond of Pyer Moss dropped the trailer for his upcoming documentary American, Also. And just earlier this week Jean-Raymond announced he is set to stage a drive-in premiere for the film as an alternative to the upcoming Spring Summer show season at NYFW.
Taking to Instagram to say “We caught the last 2 years on film.” The documentary is a look at the past two years for Jean-Raymond along with a focus around his incredible Spring Summer 20 show titled Sister - the second installment of a three-part series collection that highlights the exclusion of African American narratives in popular culture. Set at the Kings Theatre in Brooklyn, the collection paid homage to singer-songwriter and godmother of rock and roll, Sister Rosetta Tharpe. It was the event of the season, with a sold-out crowd at the 3,000 person capacity venue.
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In the trailer Jean-Raymond says “American, Also, the whole thesis was created to take elements of popular American society and show how black people had a hand in them.” He adds, “It was a black queer woman in a church that invented what the sound that we now know as rock and roll.”
The upcoming Spring Summer show season is still surrounded by uncertainty, with luxury brands such as Saint Laurent having already pulled out of the 2020 fashion calendar due to the global coronavirus pandemic. It’s still unclear what will happen in the months to come, however Jean-Raymond’s drive in film premiere and debut special collections will be one of the many taking an alternative route for the upcoming show season.
This isn’t the first time Kirby Jean-Raymond has made RUSSH headlines. Earlier in march at the height of the coronavirus pandemic, the designer pulled together over 8,000 medical supplies for healthcare workers while also setting up a fund to support small creative businesses who had suffered due to the financial ramifications of the virus.
While we wait for the release of American, Also, be sure to catch the trailer and film for Martin Margiela: In his own words.