Fashion / Fashion Feature

A look into Jil Sander’s dreamy new SS21 campaign

Jil Sander ss21

Creative directors Luke and Lucie Meier have launched a new campaign for Jil Sander‘s Spring/Summer 2021 collection, and it's almost dreamier than ever before.

Lensed by an array of photographers, Shaniqwa Jarvis, Bibi Borthwick, Drew Jarrett and Nigel Shafran, the campaign has many layers. Depicting intimacy and connection, especially amid these times, each photographer was given the opportunity to explore what these themes felt like for them across cities and environments.

 

View this post on Instagram

 

A post shared by JIL SANDER (@jilsander)

The models, among which are Alek Wek, Vivien Solari, Saskia de Brauw, Lily McMenamy, Ottawa Kwami, Yuri Pleskun and Leo Bhanji, clad in tonal and pastel swaths of fabric and tailoring. the imagery is soft and evocative, a sentiment of time and place captured in a true Sander way. Somehow the images slot together as though telling the story of the Sander brand: progress and timelessness working harmoniously in symbiosis.

 

View this post on Instagram

 

A post shared by JIL SANDER (@jilsander)

“What we like about this campaign-project is working collectively; with the authors, the protagonists of the pictures and our team. Improvising around a given theme, as ‘touch,’ ‘intimacy,’ ‘friendship,’ playing with individuals you feel akin to, you trust and understand,” the Meiers explain in a press release. “We are extremely happy that Shaniqwa, Nigel, Drew, and Bibi, together with Alek Wek, Vivien Solari, Saskia de Brauw, Lily McMenamy, Ottawa Kwami, Yuri Pleskun and Leo Bhanji accepted our invitation and once again handed over to us the authorship of a work which is essentially choral.”

jil-sander-ss21The intent of collaborating with multiple photographers across the globe is part of an ongoing project at Jil Sander and is said to be set to later be published into a book.

 

View this post on Instagram

 

A post shared by JIL SANDER (@jilsander)

Stay inspired, follow us.