Fashion / Fashion News

JW Anderson launches Fall Winter 2021 campaign lensed by Juergen Teller

A collaboration between creative powerhouses. For JW Anderson's Fall Winter 2021 collection, instead of holding a virtual show, the brand sent out a compilation of 19 double-sided posters featuring the latest women’s ready-to-wear collection, alongside a video message from founder and creative director, Jonathan Anderson.

JW-AndersonLensed by Juergen Teller, the collection champions the curation of art and imagery with fashion, focusing on "totemic structures", vessels as a form of sharing information, and translating shapes into wearable pieces. In the collection video, Jonathan Anderson touches on his relationship with the featured artists, ceramicist Dame Magdalene Odundo and artist Shawanda Corbett.

JW-Anderson“I like this idea of generation." Anderson says. "You have someone like Magdalene, who really changed ceramics and pioneered new ways in which the body could be seen within ceramics, and then you have someone who is younger like Shawanda who is exploring on the idea of the decorative and the form, which then brings me back to the collection where I was thinking of this idea of totemic shapes." He continues, "Things that are kind of elongated or of abnormal volumes.”

Both the artists pieces as well as portraits of the two are featured in the collection campaign. Alongside agreeing to participate in the campaign, the artists collaborated with Anderson to create six limited-edition blankets based on three works each.

“At the beginning of last year I had this idea of working on a blanket project." Anderson explains. "This idea of an addition, and how fashion could be compartmentalised into different chapters. And I kindly asked Magdalene, and through the process, she kindly agreed to take some prints she had done in Belfast, which is very close to where I grew up, and translate those into hamlet blankets and into a woven blanket that we did in Scotland.”

JW-AndersonThe Fall/Winter 2021 collection was an “attempt to boil everything down to beauty, silhouette and pose,” Anderson tells in the video. signature silhouettes that emphasise volume and shape imbue the collection, with bubble-like structures that take form in spring trench coats and cocoon-like knit jumpsuits. Layering and texture in emphasised in overt shapes, alongside signature styles like the JW Anderson Chain Loafers, which are reiterated in rubber and varying colours.

You can watch the full video, below.

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