If you're a lover of heritage-turned-prep brands, you would already be familiar with the style icon that is Jenna Lyons. The undeniably fashionable, understatedly cool, visionary behind American legacy brand, J.Crew, is blessing us with her sartorial prowess once more, with confirmation that she will be fronting a new HBO Max docuseries, titled Stylish with Jenna Lyons.
The Queer Eye meets The Rachel Zoe Project-esque series will premiere on the platform come December 3, and will see Lyons adopt a range of different hats – from enterprising entrepreneur to makeover extraordinaire. Throughout the series, Stylish with Jenna Lyons will see the designer explore a range of projects; from helping others tap into their inner beauty, encouraging people to feel at home both in their clothes and in their homes, and even putting several young creatives to the test in a bid for a spot on her expansive and covetable team.
Watch the trailer for Stylish with Jenna Lyons below.
"Hi, I'm Jenna Lyons. After 27 years at J.Crew, I've learned a few tricks so I want to be able to share them," says the former J.Crew president. The trailer follows Lyons as she tackles a multitude of projects for her future business, from "renovating her friend's Brooklyn townhouse, hosting mobile fashion makeovers, designing her new office, and launching LoveSeen — her fresh take on false lashes."
As for the competition element, the show sees the designer, her Chief-of-Staff Kyle DeFord and her longtime stylist Sarah Clary, sorting through some of the countries best creatives all vying for a spot on her exclusive team. Rather than the cutthroat approach other shows have taken, Stylish with Jenna Lyons will present a more constructive environment – Lyons herself, offering style tips, critiquing submissions and suggesting improvements.
In addition to the show's launch, Lyons has also created a virtual Instagram pop-up shop that will be open from November 26th through December 18th. Here, you'll be able to shop "covetable, handpicked home, beauty, and fashion goods from local makers," selected by the style icon herself.