With a name chosen from the stars, Gucci releases its Nojum collection, a capsule taking inspiration from the night sky and the forthcoming Eid celebrations.
Honouring the theme, the collection comes to life with metallic details in a soft colour palette to align with the occasion. The dedicated campaign, shot for the first time in Dubai, brings to life the joyful, convivial aspects of this time of the year. Images and videos depict a cosy, fun and vibrant night in, spent with family and friends, as Gucci does so well.
The collection is comprised of an offering of women’s and men’s ready-to-wear, shoes, handbags, lifestyle, children, and baby. The pieces are highly distinguished by intricate details such as customised labels, a unique variation of the Horsebit entirely covered in crystals, rich belts with crystal settings and embellished lock closures adorning handbags and shoes.
For women's, dresses and gowns are distinguished by Gucci's signature craftsmanship, where crystal embellishments, sequins and cuvettes embroideries are applied to crepe georgette, fil coupé and silk. While two-piece ensembles and staple knitwear ground the collection.
Men’s ready-to-wear presents unique, sparkly styles and materials, as the GG strass and features a new interpretation of the magnified braid pattern.
Alongside the ready-to-wear offering is accessories, which come in pastel leather with gold and silver details, rendered in the House's most iconic styles including the Gucci Diana and the Gucci Bamboo 1947 bags. In a nod to the heart-shaped clutch presented during Gucci Aria, the collection introduces the new “seashell” shape jewel bag.
Gucci Nojum also brings in the latest variation of the Lifestyle travel sets featuring the magnified braid pattern.
The Gucci Nojum collection is available to purchase at select Gucci stores across the UAE, Qatar, Kuwait, Bahrain, KSA, Turkey, UK, US, Malaysia, Australia and Singapore.