Reebok wants to remind us that life is not a spectator sport. In its new campaign the sportswear label is daring us all to ditch the sidelines and plunge into what moves us. To be a participant not an observer. In order to fortify this message, Reebok has enlisted the help of Gapuwiyak artist and RUSSH purist Ziggy Ramo.
With Ramo's creative eye and through the lens of his partner, photographer Vanessa Swedérus, the two steered the project, one grounded above all in Country. At Baker St Studios on Gadigal land, red earth was piled onto the set. When Ziggy stepped on, wearing the Reebok Classic Leather Sneaker and a cotton olive set as styled by Sarah Starkey, it was a moving reminder to always remember whose land you're living, breathing and creating on.