Fashion / Fashion News

Coach brings the Coach Tabby Tour to Sydney

Coach Tabby Tour

Coach is a brand with a rich history. This much is what we know to be true from the decades of commitment to craft and culture, not to mention the fact that most of us have a special story about how they came across their first Coach bag (mine was in the depths of a vintage store in Paris). The brand's relationship with iconic bags is sprawling and diverse, but one that stands out in our current lexicon, is the Coach Tabby.

The House's modern day icon, the Tabby, serves as a reimagining of an archival bag from the 70s, featuring Coach’s Signature hardware. The Tabby captures the brand’s quintessential American design language of character and craftsmanship, as well as the essence of the youth of the brand. Now, the Tabby is being celebrated in Sydney with the Coach Tabby Tour, a pop-up that celebrates individual expression opening on March 22, and runs for two weeks at The Eveleigh Paint Shop, Carriageworks.

The Tabby Tour will take you on an immersive journey through a subway-inspired installation, combining the local heritage of Sydney with Coach's New York attitude, conveying an atmosphere that celebrates creativity and self-expression. The tour starts at the ticket booth, there visitors will be transported into the Coach universe through a series of subway cars, evoking the spirit of New York.

The first car offers a retrospective of the Coach Archive, featuring iconic heritage pieces and vintage prints, while the following Express Carriage carries visitors through to present-day, and features activations that encourage playful moments of self-expression.

The Tabby Carriage serves as the final destination of the pop-up subway experience, transports viewers to the future of Coach, where heritage is reimagined through the bold and expressive lens of the next generation. Since it is a pop-up dedicated to the Tabby after all, the final carriage also allows guests to personalise their hangtags, enjoy treats at the café and bespoke ice cream cart, and shop the Tabby collection.

To book your session for The Coach Tabby Tour, you can head to the Coach website. Tickets are free of charge.

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