Coach and Juergen Teller officially go rogue with Kate Moss and J Lo

Once again, amidst all our worldly affairs, our favourite New Yorkers at Coach take flight injecting some optimism into our lives launching yet another cheerful campaign starring none other than Kate Moss and J Lo.

In celebrating the mark of one of its most iconic handbag and its 2.0 debut - Coach relaunch the Rogue bag for Autumn, newly reimagined since its first inception by Stuart Vevers five years ago. A little boxy in shape with contrasting top handles and what one could consider as a mini handheld tote, for its new campaign, we see Coach's new signature Rogue bag take flight around the world.



Lensed by none other than German fashion photographer Juergen Teller and styled by Olivier Rizzo, Coach's all star cast of brand ambassadors including Kate Moss, Jennifer Lopez, singer Kelsey Lu, Kōki, Ma Zhe and Xiao Wen Ju, transports us to every major landmark around the world in its newest campaign including the London Bridge, Griffith Park in Hollywood.

Sleek, timeless, practical and most definitely photo worthy - the house favourite and signature bag Rogue sees itself revitalised and brand new. This time, in its newest reiteration the Rogue bag has made some new environmentally friendly amendments with its Coach jacquard print and fabric made from recycled polyester and organic cottons. Following on from its last Fall Winter 21 campaign, the bag in line with its Fall collection was drew heavy inspiration from “free-spirits, rebels and dreamers," for the brand.



In highlighting and telling a story of the Rogue bags iconic legacy and craft, it seems the brands newest approach in profiling community, travel and optimism through its campaigns has once again been poached. Alongside the new Rogue bag release, the brand will launch an accompanying digital experience where customers can access a virtual workshop to design and customise their own Rogue bag from Coach.

The new Rogue bag and more information is now available on


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