It was only last week that CHANEL debuted its Spring Summer 2024 show at Paris Fashion Week – a collection RUSSH editor-in-chief, Jess Blanch, (who was in attendance), described as "Virginie Viard's most everyday collection to date". It was a much welcomed lightness, a reminder of the frivolity of spring and a celebration of our connection to our living, breathing world. So, when it was revealed that the collection had been inspired by the gardens at villa Noailles – an architectural wonder set in the hills of Hyère – the grounded energy threaded throughout the collection never felt clearer.
In honour of the show's connection to the iconic property, CHANEL invited some of its House ambassadors to share their own personal memories; speaking to the connection between villa Noailles and Spring Summer 2024.
French artist Sébastien Tellier, who has had the pleasure of visiting the property shared, "I saw things in the collection that I'd already seen at villa Noailles, such as the flowers in the garden. I also saw the checkerboard effect recreated in patchwork on a dress."
"The place engenders creativity. It's indescribable, but there's the wind of freedom and constant sunshine," continues Charlotte Casiraghi in the film.
"The very graphic black and white prints, the nonchalance..."
CHANEL's latest ambassador, Riley Keough, who many may know from the hit Amazon series, Daisy Jones & The Six, also features in the film, sharing that many of the looks in the collection had a certain air about them; "like you're running errands and looking very cool."
Located a short distance from the sea, the modernist villa, owned by Charles and Marie-Laure de Noailles and designed by the architect Robert Mallet-Stevens in 1923, is bathed in sunlight. The exhilaration of light and colour and the exceptional setting of the villa itself was wrapped around the show space, immersing guests into an interactive world that mirrored the many terraced gardens and sunken flower beds.
Watch the Spring Summer 2024 villa Noailles exclusive film, below.