Fashion / Fashion News

All about Intimacy and advocacy for Calvin Klein new Pride 21 campaign


King Princess, Honey Dijion and Arca are some of the names who are #proudinmycalvins for Calvin Klein's new intimate and culturally defining Pride 21 campaign. Six photographers, eight uniquely selected cast members; shot around the world and captured in different moments of time, Calvin Klein's new Pride 21 campaign is storytelling at its sensual best.



Honey Dijion Courtesy Matt Lambert & Calvin Klein


In its essence, Calvin Klein amplifies the voices of LGBTQIA+ community through a lens that is passionate, intimate and unique with a campaign that launches with a hero video that threads through the beautiful montage of moments, voices and emotions of the cast members and their stories.


CKIssac Cole Powell Courtesy Ryan McGinley & Calvin Klein


Celebrating each and every individual and the moments that helped shape and define their queer and trans journeys, the cast are as extensive and diverse as the stories they tell. Storytellers include Samuel de Saboia, Raisa Flowers, Omar Ayuso, Kai Isaiah Jamal, Isaac Cole Powell, Arca, Honey Dijion and singer King Princess; all in Calvin Klein's new reinterpreted classic styles in unisex and gender fluid sizing.


Each artist and member are called on to share intimate anecdotes from their journey all emotional and equally as empowering including Honey Dijion who states, “The first time in my life that someone had seen me before I saw myself... It was another trans woman that said to me, ‘You belong in a skirt.’ I realized at that moment that I could exist.”


CKOmar Ayuso Courtesy Gorka Postigo & Calvin Klein


Furthering its support in amplifying the voices in the LGBTQIA+ community, Calvin Klein will mark its two year partnership with The Trevor Project; a suicide prevention and crisis intervention initiative for lesbian, gay, bisexual, transgender and queer persons. Also to cement its ongoing support, Calvin Klein Australia have announced its three year partnership with BlaQ Aboriginal Corporation in supporting Aboriginal and Torres Strait Islander LGBTQIA+ community.


Calvin Kleins Pride 21 campaign is out now, more information and full video available on


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