Kaia Jordan Gerber is no new face. American model, actress and daughter of 90s icon Cindy Crawford, from Celine to now Calvin Klein, it seems as though Kaia is quickly becoming a familiar face in our fashion circuit.

So as it goes, it comes to no surprise that we see the inauguration of another quintessential American face, joining the likes of Kate Moss, Christy Turlington and of course, Cindy Crawford, in Calvin Klein's new campaign, Reconsidered Comfort now starring none other than Kaia Gerber.

 

 

A call and response to the times, whether its environmental or taking on sexuality, Calvin Klein seemed to have it covered. Utilising the latest in textile technology and sustainably sourced material - Reconsidered Comfort is Calvin Klein's new underwear range that brings everything we cared about into full circuit.

In its design and innovation, Calvin Klein have intentionally chosen to remain unisex and gender neutral, utilising upcycled materials and fabrics including cotton, cotton waste, recycled polyester and materials engineered with REFIBRA™, a new pioneer in garment technology in upcycling cotton scraps from production waste into new garment production cycles.

 

 

Promoting and in making its contribution to a circular textile economy, Calvin Klein take the reigns and the responsibility in advocating towards a more sustainable future by also undertaking TENCEL™ technology lyocell and modal fibres, produced responsibly and with minimal environmental impact, sourced sustainably from natural raw material woods. Ultra-soft and ultra breathable soft terry makes the range with the new CK underwear launch, Reconsidered Comfort, doing as the name entails and really asking us to reconsider what comfort means.

 

 

The campaign series also spotlights model and dancer Vinson Fraley and musician Rina Sawayama in a beautiful series of images shot by none other than Mario Sorrenti. Reconsidered Comfort is now available on calvinklein.com and at all Calvin Klein retailers.

 

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