Calvin Klein has always been revered for its minimal yet highly influential approach to fashion imagery and now, Calvin Klein launch its new campaign "Blank Canvas" shot by Mario Sorrenti and director Terence Nance.
Capturing a diverse net of talent including storytellers, activists, musicians and dancers, Calvin Klein strip back to the bare essentials with their unique campaign and video, exploring creative expression and individuality showcased and woven through movement, spoken word and intimate moments with each and every one of the visionaries.
Among the cast is non-binary activist and International Black Lives Matter Ambassador Janaya Future Khan, who became a leading voice and authority on social justice and transformation as well as becoming a strong supporting representative of the queer and non-binary community. Other talents include four-time-Grammy-nominated singer and cultural icon Megan Thee Stallion, actor Anthony Ramos and Euphoria star Jacob Elordi, 20-year-old, Jamaican, Grammy-Award-winning Koffee, recording artist Rina Sawayama, skateboarder and musician Sage Elsesser, Atlanta dancer Vinson Fraley and the LGBTQIA skate collective known as Queer Skate LA.
The campaign "Blank Canvas" ensures that each visionary figuratively, has a blank canvas in which to paint their stories, stripping the campaign back to the bare basics only to include a classic white shirt, classic denim and Calvin Klein's signature monogram briefs. The new range for Calvin Klein SS 21 focuses on foundational styles that are gender-fluid and considered, including Reconsidered Comfort which provides original silhouettes made in sustainably sourced materials. The Calvin Klein underwear has also undergone consideration with new Air Fx Tech technology that ensures breathable support.
Photographer Mario Sorrenti falls nothing short of capturing another monumental campaign for Calvin Klein; one that is promising and optimistic of a future that is bright with change with transformative visionaries paving new precedents for times to come.
Calvin Klein SS 21 available on Calvin Klein.