"Basically, my life at this moment is that if I am not on the sea, I must be nearby the sea, waiting for the wind to come. Unloading the pressure in the cities and jumping into the sea and embracing nature," - Wang Lijie, Kite Surfer.
As travel restrictions continue to be imposed, Thomas Burberry Summer Monogram and Burberry invite us to take flight. This time, launching with no supermodel in sight, instead the latest TB Summer Monogram campaign trades models for open skies and vast landscapes with adventures in rock sculptures, kite surfing, drones and flying Burberry paramotors.
Marking the second instalment of the TB Summer Monogram, Burberry's creative director Riccardo Tisci explores nature and technology, transforming the TB Summer Monogram experience into one of a global adventure.
An abstract move from its last campaign in July (the one that broke the internet with Naomi Campbell) this time Burberry transports us to four epic destinations including artist Jon Foreman's rock sculptures in Newgale Beach in South Wales to kite surfing TB Summer Monogram kites in Boao and Wanningm, Hainan Province in China.
And it doesn't end there. Burberry take us on flight on a unique TB Summer Monogram built paramotor, gliding across the open landscape of Chaka Salt Lake and Wusute in China, and the most majestic of all - a night sky drone performance, lighting up the TB motif, reminiscent of natures fireflies.
All created utilising the newest age technology, the drone performance sparks curiosity and child like wonder, working with drone show producer Graham Hill, as he states ‘there’s something deep in our consciousness that connects us all when we look to the sky."